Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9369 Articles

Data - Oct 23, 2025 LiveRamp enables retail media networks to measure Meta campaign performance

LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.

by Luis Rijo

AI - Oct 23, 2025 One in five ChatGPT conversations show commercial intent

Measure Protocol data shows 21.6% of ChatGPT conversations demonstrate commercial purchase intent signals

New data reveals 21.6% of AI interactions demonstrate purchase signals while TikTok shopping sessions show distinct behavioral patterns.

by Luis Rijo

Video - Oct 23, 2025 Teads launches deterministic CTV measurement for streaming campaigns

Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.

by Luis Rijo

Video - Oct 23, 2025 Comcast makes traditional TV inventory biddable through programmatic marketplace

Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.

by Luis Rijo

Data - Oct 23, 2025 Prebid clarifies transaction ID policy after industry confusion

Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.

by Luis Rijo

Data - Oct 23, 2025 Meta tests GA4 integration for cross-platform tracking in ads

Meta Ads interface showing Google Analytics 4 integration option for third-party reporting setup.

Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.

by Luis Rijo

Search - Oct 23, 2025 Google Search Console performance data frozen since October 19

Google Search Console performance chart showing data frozen at October 19, 2025, with 238 clicks and 239,170 impressions.

Google Search Console performance reports stopped updating October 19 across all profiles. Users report frozen metrics affecting 7-day filters but not 24-hour views.

by Luis Rijo

Display - Oct 23, 2025 UK tribunal rules Apple abused dominant position in app markets

Apple's 30% App Store commission ruled anticompetitive by UK tribunal in landmark antitrust case.

UK Competition Appeal Tribunal found Apple violated competition law through App Store restrictions and 30% commission rates in landmark judgment issued October 23, 2025.

by Luis Rijo