Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
OpenAI modified technical specifications for ChatGPT-User crawler, removing robots.txt compliance language and clarifying OAI-SearchBot usage no longer includes training data collection.
Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface.
Triton Digital CRO predicts programmatic audio will prioritize curated supply and brand fit over scale while integrating with omnichannel platforms in 2026.
Amazon merges DSP and Ads Console into unified Campaign Manager with AI agents. Prime Video adds news hub. Music launches 2025 Delivered. CEO discusses persistence.
BIScience launched CTR competitive intelligence for AdClarity on December 5, 2025, enabling advertisers to benchmark engagement across display, video, social and in-app ads.
Verve survey reveals 65% of consumers worry about AI data training, while 97% demand transparency from publishers as privacy concerns intensify in 2025.
Google introduced timeline chart modernization, parameter-enabled filter defaults, and expanded Google Ads metrics in Looker Studio's November 6 and 13 updates.
Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists.
Meta announces extensive anti-scam measures at Global Anti-Scam Summit, removing 134 million scam ads in 2025 while user reports decline 50% over 15 months.
Prime Video launches dedicated news destination on December 3, 2025, offering 24/7 access to ABC, CBS, CNN, NBC News and hundreds of channels at no additional cost.
Consent-driven B2B audience data expands to Reddit platform through partnership with Bombora, enabling advertisers to activate 19,000 intent-based segments.
LG Ad Solutions and Taboola announced Performance Enhancer on December 3, 2025, connecting connected TV exposure to measurable digital conversions globally.
