Marketers plan email resurgence amid AI adoption and podcast growth
Survey of 100 business leaders reveals 65% will reinvest in email marketing while 97% report AI impact on performance. Retail media networks reach 70% adoption.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Display retargeting CPMs surge 11% as early holiday shopping intensifies
AdRoll reports retargeting costs jumped 11% year-over-year in Q4 2025 as brands competed for early holiday demand amid economic uncertainty and K-shaped spending patterns.
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Amazon CEO Andy Jassy on persistence: seeing projects through makes the difference
Amazon CEO Andy Jassy discusses the importance of resilience and controlling controllable factors during AWS's uncertain early development period in December 2025.
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YouTube launches personalized Recap feature for North American users
YouTube announced Recap on December 2, delivering personalized viewing summaries with personality types and music insights to users starting in North America.
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JCDecaux secures 8-year Helsinki metro advertising contract with LED screens
JCDecaux won an 8+2 year contract with HKL and Länsimetro Oy to operate advertising in 30 Helsinki and Espoo metro stations starting July 1, 2026.
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Amazon Music adds Insights and 2025 Delivered personalized analytics features
Amazon Music launches Insights with Monthly Recaps on August 1, 2025, and 2025 Delivered festival-themed year-end recap on December 2, 2025, for subscribers globally.
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Treasure Data expands AI Marketing Cloud access through AWS Marketplace
Treasure Data made its AI Marketing Cloud available through AWS Marketplace on December 2, 2025, giving brands direct access to its customer data platform.
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Wikipedia's most-read articles of 2025 reach 2.4 billion hours
Wikimedia Foundation reveals Charlie Kirk assassination, Deaths in 2025 page, and serial killer Ed Gein top Wikipedia's most-read articles with traffic exceeding 44 million views.
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FTC sends $15.3 million in refunds to Avast antivirus customers
Federal Trade Commission distributes nearly $15.3 million to 103,152 Avast customers through checks, PayPal and Zelle following June 2024 settlement over deceptive privacy claims.
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RTL cuts 600 German jobs as broadcaster confronts streaming shift
RTL announces 600 job cuts in Germany citing weak TV ad revenue, just weeks after presenting TV Key Facts 2025 showing viewing strength.
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IAB Europe adds multilingual support to DSA transparency guidelines
IAB Europe released version 1.2 of DSA Transparency Implementation Guidelines on December 4, adding standardized text translations in 24 EU languages for ad disclosure.
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X terminates European Commission's ad account after €120 million fine
X head of product Nikita Bier terminated the European Commission's advertising account on December 7, 2025, two days after the EC imposed a €120 million DSA fine.
