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Luis Rijo
Frankfurt, Germany
10788 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • German court asks EU to clarify IP address data protection rules 8 min read

    German court asks EU to clarify IP address data protection rules

    Court seeks guidance on whether dynamic IP addresses constitute personal data when transferred to third parties who cannot identify users.

  • California privacy law updates take effect January 1, 2026 7 min read

    California privacy law updates take effect January 1, 2026

    California's CCPA updates bring new consumer data protection requirements for businesses selling or sharing personal information, effective January 1, 2026.

  • IAB Tech Lab releases Deals API to streamline programmatic transactions 8 min read

    IAB Tech Lab releases Deals API to streamline programmatic transactions

    IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals.

  • European Commission fines X €120 million for transparency violations 8 min read

    European Commission fines X €120 million for transparency violations

    European Commission imposes €120 million fine on X for deceptive blue checkmark practices, inadequate ad repository transparency, and blocking researcher data access.

  • Google updates Search Console performance analysis guidance 6 min read

    Google updates Search Console performance analysis guidance

    Daniel Waisberg explains how to analyze Search Console performance reports using data controls, charts, and tables for tracking clicks and impressions.

  • Triton Digital expands Omny Studio with video podcasting support 4 min read

    Triton Digital expands Omny Studio with video podcasting support

    Triton Digital announced December 4 that Omny Studio now supports video podcast creation, distribution, and monetization alongside audio content.

  • JD.com secures 60% of CECONOMY in Media Saturn takeover bid 11 min read

    JD.com secures 60% of CECONOMY in Media Saturn takeover bid

    Chinese e-commerce giant JD.com successfully acquired 59.8% of CECONOMY shares, reaching 85.2% total stake with partner Convergenta. Closing awaits regulatory approvals.

  • EU court empowers representative actions against Apple App Store commissions 8 min read

    EU court empowers representative actions against Apple App Store commissions

    Amsterdam courts gain jurisdiction to hear collective claims alleging excessive fees on app sales, marking significant expansion of cross-border antitrust litigation.

  • Google tests AI Mode access directly from search results page 9 min read

    Google tests AI Mode access directly from search results page

    Google begins testing seamless AI Mode integration through AI Overviews on mobile devices globally December 1, expanding conversational search capabilities beyond separate interfaces.

  • OpenAI adds Semrush to ChatGPT Enterprise connector lineup 6 min read

    OpenAI adds Semrush to ChatGPT Enterprise connector lineup

    OpenAI integrates Semrush into ChatGPT Enterprise and Edu through MCP connectors, enabling competitive intelligence access alongside 11 other partners announced November 24, 2025.

  • Nearly half of UK websites exclude disabled customers online 7 min read

    Nearly half of UK websites exclude disabled customers online

    Research finds 48% of UK websites need accessibility improvements, with travel and hospitality sectors worst affected while councils lead in digital inclusion.

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