Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

Data - May 14, 2026 Muck Rack joins Sounds Profitable as podcast industry draws PR platforms in

Podcast studio microphone with media monitoring dashboard and audio waveform displays

Muck Rack joins Sounds Profitable's 210-member partner network, bridging AI-powered PR monitoring with podcast earned media and AI search visibility tracking.

by Luis Rijo

Retail - May 14, 2026 Amazon's ad chief: Prime Video and live sports are now one business

Alan Moss, VP Global Ad Sales at Amazon, on Next in Media podcast streaming ads

Amazon Ads chief Alan Moss explains how live sports, Prime Video, and AI agents now form a single full-funnel advertising business in the 2026 upfront season.

by Luis Rijo

Video - May 14, 2026 78% of advertisers plan to factor addressable TV into 2026 Upfront deals

Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group.

by Luis Rijo

AI - May 14, 2026 Annalect and Snowflake team up to fix fragmented data in MENA

Annalect partners with Snowflake to unify customer data, enable agentic AI and cross-media measurement for advertisers across Middle East and North Africa.

by Luis Rijo

Search - May 14, 2026 Zero Click Marketing becomes a book as web traffic falls 46% in three years

Zero Click Marketing book cover by Amanda Natividad and Rand Fishkin, Damn Gravity

Rand Fishkin and Amanda Natividad open pre-orders for Zero Click Marketing, a practical guide for marketers as website traffic collapses 46% in three years.

by Luis Rijo

Data - May 14, 2026 Starlink users can be tracked and identified using ad data, Israeli firms show

Two Israeli firms built tools that locate and identify Starlink users worldwide, exploiting the advertising identifier data that powers targeted digital ads.

by Luis Rijo

Search - May 14, 2026 Impression opens New York office in first US push after 27% revenue surge

British performance marketing agency Impression expands to New York with two US clients, Exclusive Resorts and AcquireUp, after posting a 27% revenue surge.

by Luis Rijo

Video - May 14, 2026 YouTube wants your CTV remote to become a checkout button

YouTube Custom Content Shelf for Mastheads displayed on a connected TV home screen

YouTube Brandcast 2026 added two-click CTV checkout via Google Pay, AI-driven Custom Sponsorships, plus Costco and Dollar General data in Display & Video 360.

by Luis Rijo