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Luis Rijo
Frankfurt, Germany
10819 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • UK forces Alexa, Siri and Google Assistant to carry radio streams ad-free 9 min read

    UK forces Alexa, Siri and Google Assistant to carry radio streams ad-free

    Three platforms clearing the 700,000-user bar cover 95% of voice radio listening, and Alexa+ plus future Siri and Gemini AI upgrades fall inside the same net.

  • EDPB presses EU for data-sharing law as AI complaints strain regulators 10 min read

    EDPB presses EU for data-sharing law as AI complaints strain regulators

    Watchdogs want to exchange confidential files as AI complaints strain enforcement capacity, leaving the Commission to decide whether to draft the legal basis.

  • S&P cuts Oracle to BBB- as AI buildout widens cash deficit to $42bn 9 min read

    S&P cuts Oracle to BBB- as AI buildout widens cash deficit to $42bn

    Ratings firm ties the cut to a forecast $42bn fiscal 2027 cash deficit and OpenAI's half-share of a $638bn backlog, raising re-leasing risk for advertisers.

  • Apple erases the word Apple from where its ads can run 37 min read

    Apple erases the word Apple from where its ads can run

    Apple Ads terms open surfaces beyond Apple, Brussels forces Google to open Android and share search data, and platform trust cracks across finance and CTV.

  • X's Mentions Boost lets brands pay to amplify unpaid customer praise 11 min read

    X's Mentions Boost lets brands pay to amplify unpaid customer praise

    Premium Business subscribers get first access to the tool, which boosts reach on posts a brand never wrote, raising fresh transparency questions for marketers.

  • Vozinha gains 28.8 million Instagram followers during World Cup 9 min read

    Vozinha gains 28.8 million Instagram followers during World Cup

    Cape Verde goalkeeper Vozinha jumped from 37,000 to 28.8 million followers in a month. WhatsApp separately logged 29 million messages per second, a new record.

  • Google's GCLID explainer shows how one parameter tracks every ad click 11 min read

    Google's GCLID explainer shows how one parameter tracks every ad click

    A July 16 video breaks down the string's data fields and auto-tagging setup, as offline conversion imports via the Ads API face new limits for new adopters.

  • How sellers can spot best and worst performing Amazon ASINs 8 min read

    How sellers can spot best and worst performing Amazon ASINs

    Impressions, clicks, and orders split into CTR and CVR, separating listing problems from visibility gaps. Business reports can reveal never-advertised winners.

  • Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out 9 min read

    Viaplay advertising sales growth falls to 0.2% as linear TV bleeds out

    Core EBITDA jumped 258% to SEK 458 million, but digital and radio gains barely offset linear TV's fall, leaving marketers watching where ad budgets land next.

  • Safari 27 blocks LinkedIn and Bing ad trackers by IP address 11 min read

    Safari 27 blocks LinkedIn and Bing ad trackers by IP address

    Review of WebKit developer beta source code shows Safari 27 cuts connections to Bing and LinkedIn ad servers by IP, before tracking data leaves the browser.

  • BfDI fines Vodafone 45 million euros over eSIM and partner fraud gaps 10 min read

    BfDI fines Vodafone 45 million euros over eSIM and partner fraud gaps

    Regulator split the penalty into 15 million and 30 million euros over partner-agency fraud and an eSIM flaw. Will other carriers face similar scrutiny next?

  • France flags lock-in risk as OpenAI, Google, Anthropic hold 84% of AI agents 12 min read

    France flags lock-in risk as OpenAI, Google, Anthropic hold 84% of AI agents

    The competition watchdog tested ChatGPT and Gemini shopping answers and found sharply different sources cited, raising portability questions for merchants.

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