Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

AI - May 14, 2026 TikTok World, upfront week, and an Amazon merger reshape the ad week

Holographic TikTok, Amazon, Google, Netflix, YouTube and LinkedIn logos converge in a control room

A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI.

by Luis Rijo

Video - May 14, 2026 Nexxen's CTV home screen bet is paying off - Q1 2026 results

Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift.

by Luis Rijo

Video - May 14, 2026 Nexxen adds TCL and TiVo to its smart TV home screen ad network

Nexxen TV Home Screen expands to TCL and TiVo Ads, giving buyers programmatic access to native smart TV inventory across North America, the UK, and globally.

by Luis Rijo

Video - May 14, 2026 TikTok TopReach goes public: one buy for TikTok's two top ad spots

TikTok TopReach enters Q2 open beta combining TopView and TopFeed into one buy, offering 59% incremental reach at 3X lower cost per reach than TopView alone.

by Luis Rijo

Display - May 14, 2026 PubMatic's AI narrative can't hide what the numbers actually show

PubMatic vs Magnite server racks Q1 2026 revenue comparison programmatic ad tech

PubMatic Q1 2026 revenue fell again while Magnite grew 6%. A close read of both earnings shows the AI narrative running well ahead of the financial evidence.

by Luis Rijo

Social - May 14, 2026 TikTok Growth Max brings instant-play ad monetization to Mini Games

TikTok Mini Games interface showing Search, Mini Games Center, and community sharing on mobile

TikTok Growth Max for Mini Games brings Day 0 ROAS optimization and Smart+ automation to game developers across 10 markets, including the US, Japan, and Brazil.

by Luis Rijo

Social - May 14, 2026 TikTok's Branded Buzz and Search Hubs connect creator content to search

TikTok Search Hubs: four formats showing branded, e-commerce, category, and sponsor results

TikTok's Branded Buzz and Search Hubs connect creator UGC to brand-owned search destinations, with early data showing 58% more search page views when bundled.

by Luis Rijo

Social - May 14, 2026 TikTok Growth Max targets episodic drama ads with 3x ROAS claim

TikTok Growth Max for Mini Series launches with 3x Day-0 ROAS data, targeting episodic drama content across 11 markets including the US, UK, and South Korea.

by Luis Rijo