Safari 27 blocks LinkedIn and Bing ad trackers by IP address
Review of WebKit developer beta source code shows Safari 27 cuts connections to Bing and LinkedIn ad servers by IP, before tracking data leaves the browser.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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BfDI fines Vodafone 45 million euros over eSIM and partner fraud gaps
Regulator split the penalty into 15 million and 30 million euros over partner-agency fraud and an eSIM flaw. Will other carriers face similar scrutiny next?
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France flags lock-in risk as OpenAI, Google, Anthropic hold 84% of AI agents
The competition watchdog tested ChatGPT and Gemini shopping answers and found sharply different sources cited, raising portability questions for merchants.
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EU court blocks Google's hosting defense in 750,000 euro gambling case
Reviewing a partner channel's content now defeats neutral hosting claims before Italy's top court, exposing any platform that vets creators for ad revenue.
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Google loses efficiency-test defense as EU court backs 4.1 billion euro fine
Eleven groups intervened in the case, mostly publishers; judges ruled rivals need not match Google's own efficiency, a standard other Big Tech cases may follow.
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Contentsquare links behavioral data to Klaviyo campaigns directly
Ninety-nine billion analyzed sessions now sync directly into Klaviyo's CRM, letting brands trigger recovery and VIP campaigns from live behavior, not exports.
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Netflix ad revenue tracks to $3B as stock drops 8% on Q2 growth slowdown
Pause Ads and live sports inventory open to programmatic DSP buyers this summer for smaller advertisers, even as first-half viewing growth held at 2 percent.
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IP-based CTV targeting fails 3 in 4 times, Adstra study finds
Only 23 percent of residential IPs reached their target, Adstra and InterMedia found, and Truthset pegs CTV data waste separately at 7.4 billion this year.
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Google updates AdSense's EU ad partner defaults for third time since 2025
July 16's refresh marks the third change to AdSense's default consent list in 14 months, and publishers who skip the setting inherit each shift automatically.
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Apple gives Ads terms 14-day runway to reach non-Apple platforms
New Section 6(a) wording covers websites and platforms Apple does not operate, filed 14 days ahead of the July 28 effective date. No launch has been named.
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Ezoic drops placement ID rule as AI optimization lifts EPMV to 11.3%
A/B tests across 900+ sites from January to July recorded uplift climbing monthly, with some publishers gaining as much as 75 percent in overall site revenue.
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Google Ads bidding overhaul forces CPAs to double, sparking backlash
A campaign converting at 5 dollars can be pulled toward a stated 10 dollar target once budgets shift. Practitioners call the six week notice window too short.
