Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9369 Articles

AI - Oct 16, 2025 California law requires AI to tell you it's AI

California law mandates AI chatbots disclose artificial nature to users under SB-243 regulation

California's SB-243, signed October 13, 2025, mandates companion chatbots disclose artificial nature to prevent users believing they're talking to humans.

by Luis Rijo

Social - Oct 16, 2025 Meta pushes spending (5%) on excluded placements for sales and leads campaigns

Meta Ads Manager interface showing the "Allow limited spend to excluded placements" checkbox option enabled by default.

Meta introduces default option to spend up to 5% of budget on each excluded placement in sales and leads campaigns, activated by default unless advertisers manually opt out.

by Luis Rijo

Video - Oct 16, 2025 YouTube maintains 100,000 subscriber threshold for verification badges

YouTube verification badge checkmark icon indicating official channel status on platform

YouTube requires channels to reach 100,000 subscribers before applying for verification badges that distinguish official creators from similar names.

by Luis Rijo

Retail - Oct 16, 2025 Holiday spending expected to reach $890 per person in 2025 survey

Holiday spending reaches $890.49 per person in 2025 NRF survey, second-highest on record this season.

National Retail Federation survey shows consumers plan to spend $890.49 per person on holiday items, second-highest on record, with tariff concerns driving behavior.

by Luis Rijo

Social - Oct 16, 2025 DoubleVerify extends brand suitability tools to Meta Threads feed

DoubleVerify expands AI-powered brand suitability measurement to Meta Threads feed globally, providing advertisers transparency and contextual analysis.

by Luis Rijo

Display - Oct 16, 2025 Ad Context Protocol (AdCP) launches for advertising automation

Ad Context Protocol introduces unified interface for AI agents on October 15, 2025, enabling cross-platform campaign management through Model Context Protocol.

by Luis Rijo

AI - Oct 16, 2025 Chinese researchers develop cheaper way to train AI without expensive updates

New method costs $18 instead of $10,000 while improving AI performance on math and search tasks.

by Luis Rijo

AI - Oct 15, 2025 Adobe launches enterprise tool for AI visibility optimization

Adobe LLM Optimizer interface showing 83% GEO score with optimization recommendations and visibility metricsRetry

Adobe introduces LLM Optimizer on October 14, helping businesses track and improve their presence across AI-powered search platforms and chatbots.

by Luis Rijo