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Luis Rijo
Frankfurt, Germany
10788 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Judge signals skepticism of Google ad tech breakup at closing arguments 10 min read

    Judge signals skepticism of Google ad tech breakup at closing arguments

    Federal court closing arguments on November 21 showed Judge Brinkema expressing doubt about AdX divestiture timeline while DOJ pushed structural remedies.

  • Fitness YouTuber fights back against equipment maker's defamation lawsuit 14 min read

    Fitness YouTuber fights back against equipment maker's defamation lawsuit

    Adrian Gluck responds to Vulcan Strength lawsuit on November 20, 2025, defending negative TALOS review and documenting assembly issues, cable problems, and design flaws.

  • Gmail denies changing AI data settings amid user privacy backlash 7 min read

    Gmail denies changing AI data settings amid user privacy backlash

    Gmail clarified November 21 that it did not automatically opt users into AI data training, contradicting viral social media claims about smart features and Gemini model usage.

  • This week: Platform battles and AI shifts dominate advertising 17 min read

    This week: Platform battles and AI shifts dominate advertising

    Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.

  • German data protection authorities call for enhanced GDPR protections for children 10 min read

    German data protection authorities call for enhanced GDPR protections for children

    German regulators propose ten amendments to strengthen GDPR children's data protection including consent restrictions for profiling and advertising uses.

  • Google tightens phone number policy to combat fraud in ads 6 min read

    Google tightens phone number policy to combat fraud in ads

    Google will restrict phone numbers linked to fraudulent activity from call-only ads, call assets, and location assets starting December 10, 2025, with enforcement escalating over eight weeks.

  • Meta releases 2025 festive season guide with AI campaign tools 9 min read

    Meta releases 2025 festive season guide with AI campaign tools

    Meta published comprehensive festive season marketing guidance on November 16, 2025, emphasizing Advantage+ automation and Reels creative strategies for advertisers.

  • Madrid court orders Meta to pay €479 million for GDPR advertising violations 6 min read

    Madrid court orders Meta to pay €479 million for GDPR advertising violations

    Spanish digital publishers win major unfair competition case against Facebook and Instagram over behavioral advertising data breaches from 2018 to 2023.

  • Google updates crawling infrastructure documentation with new technical details 7 min read

    Google updates crawling infrastructure documentation with new technical details

    Google publishes updated crawling infrastructure documentation on November 20, 2025, adding HTTP caching support details and transfer protocol specifications.

  • Spotify acquires WhoSampled music database for undisclosed sum 9 min read

    Spotify acquires WhoSampled music database for undisclosed sum

    Spotify announced November 19, 2025 acquisition of WhoSampled, the community-run database tracking 622,026 samples and 1.2 million songs, bringing music attribution tools to hundreds of millions.

  • Google opens lottery advertising in Puerto Rico effective December 11 7 min read

    Google opens lottery advertising in Puerto Rico effective December 11

    Google Ads will accept lottery-courier advertising in Puerto Rico starting December 11, 2025, requiring state licenses and certification from qualifying operators.

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