Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9371 Articles

AI - Oct 16, 2025 Chinese researchers develop cheaper way to train AI without expensive updates

New method costs $18 instead of $10,000 while improving AI performance on math and search tasks.

by Luis Rijo

AI - Oct 15, 2025 Adobe launches enterprise tool for AI visibility optimization

Adobe LLM Optimizer interface showing 83% GEO score with optimization recommendations and visibility metricsRetry

Adobe introduces LLM Optimizer on October 14, helping businesses track and improve their presence across AI-powered search platforms and chatbots.

by Luis Rijo

Social - Oct 15, 2025 Social media reaches 68.7% of global population as AI use surpasses 1 billion

Digital 2026 report reveals 5.66 billion social media users with 259 million new identities added. AI adoption exceeds 1 billion monthly users while ad spend climbs.

by Luis Rijo

AI - Oct 15, 2025 Statista cuts 80 jobs amid AI-driven data automation strategy

Statista CEO Marc Berg announces 80 layoffs on LinkedIn amid AI automation shift

Statista CEO announces 80 layoffs as data company shifts toward automation, affecting content team while Q4 2024 growth reached 18% year-over-year.

by Luis Rijo

Display - Oct 15, 2025 Nativo adds standard display ads to native platform

Nativo Creative Library interface showing Standard Display ad format selection option

Nativo expands beyond native formats with standard IAB display units, enabling advertisers to manage multiple ad types through single platform announced October 15.

by Luis Rijo

AI - Oct 15, 2025 Google presents AI Max framework during live stream

Google AI Max presentation outline showing four key sections for search campaign automation

Google's Toluse Akinlabi discussed AI Max during October live stream, detailing automated features for search campaigns with expanded targeting and text customization.

by Luis Rijo

Video - Oct 15, 2025 YouTube allows mid-stream switch from public to subscriber-only broadcasts

Creators using the platform's Partner Program can now transition live streams to members-only content without ending the broadcast, addressing a frequent workflow limitation.

by Luis Rijo

Retail - Oct 15, 2025 Topsort acquires Phuzion Media to enter UK retail media market

Silicon Valley retail media company Topsort completes first acquisition, purchasing UK firm Phuzion Media for £1.5 billion market entry on October 15, 2025.

by Luis Rijo