Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9372 Articles

Retail - Oct 15, 2025 Topsort acquires Phuzion Media to enter UK retail media market

Silicon Valley retail media company Topsort completes first acquisition, purchasing UK firm Phuzion Media for £1.5 billion market entry on October 15, 2025.

by Luis Rijo

AI - Oct 15, 2025 Skepticism grows over AI shopping agents as ChatGPT checkout launches

Agentic commerce concept visualization with AI shopping agents. AI-generated.

Independent analyst challenges agentic commerce viability despite ChatGPT's instant checkout, citing consumer behavior and retailer incentives.

by Luis Rijo

Search - Oct 14, 2025 Google launches AI features for Discover and Search sports updates

Google announced two AI-powered features on October 13, 2025: an upgraded Discover feed with preview expansions and a "What's new" sports button for Search.

by Luis Rijo

Search - Oct 14, 2025 Nano Banana expands to Search and NotebookLM with 5 billion images created

Google Lens Nano Banana feature icon on bananas representing new AI image editing capabilities

Nano Banana image editing model launches in Google Search and NotebookLM on October 13, 2025, bringing Gemini 2.5 Flash capabilities to more platforms after generating 5 billion images.

by Luis Rijo

Search - Oct 14, 2025 Google introduces sticky sponsored results label and hide ads control

Mobile search showing collapsed sponsored results with Show sponsored results button under Sponsored results header

Google rolls out grouped sponsored results label with hide ads feature on October 13, 2025. Text ads get single header that stays visible while scrolling across desktop and mobile.

by Luis Rijo

Display - Oct 14, 2025 Meta unveils Q5 marketing strategy for mobile game developers

Meta Q5 ad spend data shows peak mobile game advertising period Dec 24-Jan 7 across US, UK, Germany markets.

Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.

by Luis Rijo

Video - Oct 14, 2025 PubMatic and MNTN expand premium CTV access, delivering 10% publisher revenue lift

PubMatic and MNTN partnership brings performance marketers to premium CTV inventory, generating 10% revenue uplift for publishers through 14% more unique demand.

by Luis Rijo

Search - Oct 14, 2025 Google warns UK rules could slow innovation after designation

Google emphasizes £118 billion UK economic contribution while warning regulatory interventions could inhibit innovation and harm businesses following CMA designation.

by Luis Rijo