AppsFlyer releases eight products for measurement and AI automation
AppsFlyer announced eight products on November 18 addressing measurement, AI agents, data collaboration, and security for marketing operations.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Amazon's Rufus AI assistant gains memory, price tracking and auto-buying
Amazon announced 50+ technical upgrades to Rufus on November 18, 2025, adding account memory, automatic purchasing, price alerts, and visual search features.
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Amazon deploys generative and agentic AI across shopping platform
Amazon reports 250 million Rufus users this year as platform expands AI features including Buy for Me, Lens Live, and personalized recommendations across mobile apps.
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Apple unveils most popular podcasts with 2025 year-end charts
Apple released comprehensive podcast rankings for 2025 on November 18, revealing listenership patterns and creator trends through localized charts worldwide.
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Google expands free access to AI video creation tools in Vids
Google Vids now offers AI-generated voiceovers, transcript trimming, and image editing to Gmail users at no cost, previously limited to paid Workspace accounts.
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Google launches Gemini 3 with generative UI for dynamic search experiences
Google introduced Gemini 3 on November 18, 2025, featuring state-of-the-art reasoning, generative UI capabilities, and Google Antigravity development platform.
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Google adds privacy controls for Indiana, Kentucky, and Rhode Island
Google announced Restricted Data Processing mode for three states effective January 2026, supporting compliance with new consumer privacy laws.
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Spotify brings audiobooks to five Nordic countries with expanded purchase options
Spotify extended audiobook access to Premium subscribers in Sweden, Denmark, Finland, Iceland, and Monaco on November 18, bringing its catalog of 300,000 titles to these markets.
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Federal court dismisses FTC antitrust case against Meta
Judge rules TikTok and YouTube compete with Facebook and Instagram in social media market, defeating agency's monopoly claims after five-year legal battle.
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Meta releases Ax 1.0 for automated machine learning optimization
Meta launches Ax 1.0, an open-source platform using Bayesian optimization to automate complex experimentation across AI development, infrastructure tuning, and hardware design.
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Amazon DSP launches brand suitability settings in open beta
Amazon DSP advertisers can now adjust brand suitability settings at advertiser and ad-group levels through API, expanding beyond Twitch to third-party inventory.
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Amazon expands Prime Video Channel analytics to all eligible marketing partners
Prime Video Channel Insights dataset exits beta, enabling channel partners to analyze audiences and activate campaigns across Amazon's advertising platforms.
