Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9376 Articles

Search - Oct 14, 2025 Google introduces sticky sponsored results label and hide ads control

Mobile search showing collapsed sponsored results with Show sponsored results button under Sponsored results header

Google rolls out grouped sponsored results label with hide ads feature on October 13, 2025. Text ads get single header that stays visible while scrolling across desktop and mobile.

by Luis Rijo

Display - Oct 14, 2025 Meta unveils Q5 marketing strategy for mobile game developers

Meta Q5 ad spend data shows peak mobile game advertising period Dec 24-Jan 7 across US, UK, Germany markets.

Meta announces Q5 marketing opportunities for mobile game developers with lower CPMs and CPAs during late December to mid-January advertising period.

by Luis Rijo

Video - Oct 14, 2025 PubMatic and MNTN expand premium CTV access, delivering 10% publisher revenue lift

PubMatic and MNTN partnership brings performance marketers to premium CTV inventory, generating 10% revenue uplift for publishers through 14% more unique demand.

by Luis Rijo

Search - Oct 14, 2025 Google warns UK rules could slow innovation after designation

Google emphasizes £118 billion UK economic contribution while warning regulatory interventions could inhibit innovation and harm businesses following CMA designation.

by Luis Rijo

AI - Oct 12, 2025 OpenAI promotes business solutions through Reddit advertising

OpenAI Reddit advertisement promoting ChatGPT AI for Business with analyzing dashboard showing 48 sources.

OpenAI positions AI tools for enterprise market while building internal advertising infrastructure and exploring ChatGPT ad revenue streams.

by Luis Rijo

Data - Oct 12, 2025 Spotify deploys machine learning to automate user acquisition campaigns

Spotify's automated marketing loop showing content ingestion, ML ranking, deployment, and learning cycle.

Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.

by Luis Rijo

Retail - Oct 12, 2025 Criteo partners with DoorDash for multi-year retail media expansion

DoorDash restaurant kitchen preparing delivery orders for retail media advertising. AI generated

Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.

by Luis Rijo

AI - Oct 12, 2025 How Indianapolis residents beat Google's $1 billion data center proposal

Franklin Township resident protests Google's $1B data center with "Don't Be Evil" sign. AI Image

Franklin Township community organized for months to oppose Google's 468-acre data center, forcing withdrawal minutes before council vote through grassroots action.

by Luis Rijo