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Luis Rijo
Frankfurt, Germany
10788 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Reddit introduces Interactive Ads for custom brand experiences 7 min read

    Reddit introduces Interactive Ads for custom brand experiences

    Reddit unveiled Interactive Ads on November 10, 2025, allowing advertisers to build engaging experiences that invite participation within the feed.

  • Amazon Ads introduces benchmarks for data-driven advertising decisions 2 min read

    Amazon Ads introduces benchmarks for data-driven advertising decisions

    Amazon introduces benchmark reports enabling advertisers to compare brand performance across ad formats and campaign goals using sophisticated peer matching methodology.

  • Snapchat launches Topic Chats for public conversations in three markets 7 min read

    Snapchat launches Topic Chats for public conversations in three markets

    Snapchat introduces Topic Chats on November 17, allowing users in Canada, New Zealand, and the US to discuss trending topics through a new public chat format.

  • Utiq reaches 70 million users across six European markets 8 min read

    Utiq reaches 70 million users across six European markets

    Telco-powered advertising identifier Utiq announced November 15 it reached 70 million users in Germany, Austria, France, Spain, UK and Italy with 300+ publishers.

  • Chrome reaches 66.3% market share as Safari grows to 15.1% in Q3 2025 7 min read

    Chrome reaches 66.3% market share as Safari grows to 15.1% in Q3 2025

    Cloudflare's Q3 2025 browser data reveals Chrome gaining ground while emerging privacy-focused browsers show modest growth across mobile and desktop platforms.

  • Pinterest targets UK keyword limitations with visual search expansion 7 min read

    Pinterest targets UK keyword limitations with visual search expansion

    Pinterest and Retail Week survey reveals 52% of UK consumers struggle to articulate needs, prompting platform's AI-powered visual discovery approach announced November 11, 2025.

  • Epsilon audiences now available on Pinterest with improved match rates 8 min read

    Epsilon audiences now available on Pinterest with improved match rates

    Pinterest integrates Epsilon Clean Room technology for direct audience activation, offering 3-day faster delivery and 5-15% higher match rates for US, UK, and France advertisers.

  • Amazon expands conversion path reporting worldwide after beta launch 6 min read

    Amazon expands conversion path reporting worldwide after beta launch

    Amazon Ads extends conversion path reporting to 29 countries after January 2025 beta, tracking 30-day customer journeys across sponsored ads and DSP formats.

  • Google AdMob launches consent syncing for apps using European CMP 6 min read

    Google AdMob launches consent syncing for apps using European CMP

    AdMob introduces cross-app consent syncing for European regulations on November 10, eliminating redundant privacy prompts across multiple applications.

  • TikTok wins delay on order blocking China data access during appeal 11 min read

    TikTok wins delay on order blocking China data access during appeal

    Irish court allows TikTok to keep sending European user data to China while challenging €530 million fine, ruling could take until March 2026 to resolve.

  • JCDecaux extends Brussels transit advertising contract through 2038 7 min read

    JCDecaux extends Brussels transit advertising contract through 2038

    JCDecaux wins 8+2+2 year STIB contract covering Brussels metro, tram, and bus advertising with 180-200 new digital screens starting February 2026.

  • Meta enables Dolby Vision HDR on Instagram with compressed metadata 7 min read

    Meta enables Dolby Vision HDR on Instagram with compressed metadata

    Instagram iOS becomes Meta's first app supporting Dolby Vision video playback through technical collaboration with FFmpeg developers and Dolby specifications.

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