Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9377 Articles

AI - Oct 12, 2025 How Indianapolis residents beat Google's $1 billion data center proposal

Franklin Township resident protests Google's $1B data center with "Don't Be Evil" sign. AI Image

Franklin Township community organized for months to oppose Google's 468-acre data center, forcing withdrawal minutes before council vote through grassroots action.

by Luis Rijo

Data - Oct 12, 2025 Irish regulator rules remote access constitutes data transfer

Irish DPC's €530 million TikTok penalty establishes that remote access from third countries qualifies as data transfer under GDPR, setting precedent for digital platforms.

by Luis Rijo

Display - Oct 12, 2025 Mozilla Ads selects Index Exchange as first programmatic partner

Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals.

by Luis Rijo

AI - Oct 12, 2025 Marketing funnel framework maps five stages from awareness to loyalty

Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.

by Luis Rijo

Retail - Oct 12, 2025 Topsort partners with Breuninger for luxury retail media in Europe

Breuninger luxury department store integrates Topsort retail media platform (AI generated)

Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.

by Luis Rijo

Video - Oct 12, 2025 YouTube clarifies Partner Program eligibility metrics for watch hours

YouTube Partner Program eligibility showing 1,000 subscribers plus watch hours or Shorts views pathRetry

YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.

by Luis Rijo

DOOH - Oct 12, 2025 Samsung refrigerators reveal Silicon Valley's degradation playbook

Ford's patented car ad system shows McDonald's order button while driving at 70 mph on dashboard

Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.

by Luis Rijo

Search - Oct 12, 2025 AdSense for Search tightens Referrer Ad Creative requirements

Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.

by Luis Rijo