Google launches four new Demand Gen features for holiday campaigns
Google introduces brand suitability controls, A/B experiments, video enhancements, and AI image tools for Demand Gen campaigns in November 2025 update.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google expands AI travel planning to 200+ countries with booking features
Google rolls out Flight Deals globally, introduces Canvas travel planning in AI Mode, and adds agentic booking for restaurants, events, and future flights.
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Google Search Console adds custom annotations for performance tracking
Google Search Console launches custom annotation feature on November 17, enabling website owners to document infrastructure changes and SEO efforts directly in reports.
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Microsoft adds image animation and performance tracking to Copilot AI tools
Microsoft Advertising Platform expands Copilot capabilities with image animation for video creation and performance comparison analysis on November 17, 2025.
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Google activates privacy controls in Delaware and Oregon via GPC signals
Google AdSense implements Global Privacy Control for Delaware and Oregon users, triggering Restricted Data Processing mode starting November 17, 2025.
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German regulator approves Microsoft 365 for GDPR compliance
Hessian data protection authority concludes Microsoft 365 cloud services can operate within GDPR requirements after three-year negotiation process addressing key concerns.
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Open-source tool automates high-volume image cropping for advertisers
Developer releases Python tool combining YOLO, DETR, and RT-DETR object detection models to process thousands of advertising images without human intervention.
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Spotify launches AI-powered audiobook summaries to reduce listening friction
Streaming platform introduces Audiobook Recaps on November 13, delivering tailored summaries for listeners without requiring narrator consent or creative input.
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Digital accessibility drives business growth as AI adoption accelerates
Research reveals 75% of organizations link digital accessibility to improved revenue while 82% now incorporate AI tools into accessibility strategies.
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Salesforce acquires Doti to advance enterprise search capabilities
Salesforce signed a definitive agreement to acquire enterprise search startup Doti, strengthening its AI infrastructure in Israel and accelerating unified search development.
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Microsoft Clarity highlights five analytics strategies for Black Friday
Real-time monitoring, heatmaps, funnel tracking, segmentation, and campaign comparison features address e-commerce challenges during peak shopping period.
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IAS earns MRC accreditation for third-party Amazon DSP measurement
Integral Ad Science receives Media Rating Council certification for server-to-server measurement of Amazon DSP impressions, viewability, and invalid traffic metrics.
