Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9379 Articles

DOOH - Oct 12, 2025 Samsung refrigerators reveal Silicon Valley's degradation playbook

Ford's patented car ad system shows McDonald's order button while driving at 70 mph on dashboard

Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.

by Luis Rijo

Search - Oct 12, 2025 AdSense for Search tightens Referrer Ad Creative requirements

Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.

by Luis Rijo

Display - Oct 12, 2025 DNPA adopts Magnite Access for publisher data infrastructure

Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.

by Luis Rijo

Video - Oct 12, 2025 California mandates volume control for streaming service advertisements

Netflix streaming interface displaying loud advertisement volume with sound waves visualization (AI generated)

California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.

by Luis Rijo

Search - Oct 12, 2025 Google alters automatic conversion goal settings in API update

Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.

by Luis Rijo

AI - Oct 11, 2025 Google releases open source MCP server for Ads API integration

Google Ads API team launched an open-source Model Context Protocol server on October 7, 2025, enabling AI tools to query advertising campaigns.

by Luis Rijo

Data - Oct 11, 2025 Wunderkind challenges static marketing journeys with real-time approach

Static marketing journeys fail to capture 77% of customer intent signals, Wunderkind guide reveals.

Marketing platform Wunderkind released guide on October 8, 2025 arguing traditional customer journey frameworks miss 77% of intent signals amid fragmented behavior.

by Luis Rijo

Search - Oct 11, 2025 Google expands AI Mode to over 40 countries and territories

AI Mode interface greeting users in Spanish language with black background display

Google launched AI Mode in more than 35 new languages and over 40 new countries on October 7, 2025, bringing total availability to over 200 territories with Europe included.

by Luis Rijo