Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9386 Articles

Video - Oct 11, 2025 MTV closes music channels across UK and EU after December 31

MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.

by Luis Rijo

Data - Oct 11, 2025 Google Analytics launches Meta and TikTok cost data import integrations

Google Analytics cost data tracking dashboard with financial metrics

Google Analytics now imports cost data from Meta and TikTok through native integrations announced October 7, 2025, enabling automated cross-platform tracking.

by Luis Rijo

Data - Oct 11, 2025 Google expands Web to App Connect across multiple campaign types

Google Ads unified conversion setup page showing web and app measurement configuration with bundled tracking options.

Google announced September 5 expansion of Web to App Connect to YouTube, Hotel, Demand Gen campaigns with unified reporting and measurement features.

by Luis Rijo

Search - Oct 11, 2025 Penske Media files antitrust lawsuit against Google over AI content practices

Penske Media Corporation filed a 101-page federal antitrust lawsuit against Google on September 12, 2025, alleging search monopoly abuse and AI content coercion.

by Luis Rijo

Data - Oct 11, 2025 Meta showcases data clean room results at Australia's measurement conference

Meta Advanced Analytics reveals conversion rate variations across funnel strategies and segments.

Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.

by Luis Rijo

DOOH - Oct 11, 2025 iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH

Digital screen displaying McDonald's ad at Colombian metro station with commuters on platform

Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.

by Luis Rijo

Retail - Oct 11, 2025 Google Shopping duplication tactic sparks policy compliance warnings

LinkedIn post promoting Google Shopping product duplication tactic flagged as policy violation

LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.

by Luis Rijo

Data - Oct 11, 2025 Nielsen and Adelaide integrate attention metrics with reach data

Adelaide and Nielsen logos announcing October 2025 attention metrics integration partnership

Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.

by Luis Rijo