Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google released Holiday Essentials guide showing 61% of shoppers more careful spending, while extended shopping seasons and AI Overviews reshape advertising strategies.
IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising.
WhatsApp launches interoperable messaging with BirdyChat and Haiket in Europe, allowing cross-platform chats while maintaining end-to-end encryption under DMA requirements.
Microsoft Advertising and InMobi analyzed 2024 holiday season data across Nigeria, Saudi Arabia, South Africa, Turkey and UAE, revealing major retail trends.
Apple TV subscribers will access every Major League Soccer match without additional fees starting in 2026 as the league transitions from standalone MLS Season Pass.
Federal court denies PayPal's arbitration motion in class action over Honey browser extension's affiliate commission practices on November 7, 2025.
Paramount increased efficiency target to $3 billion and forecasts $30 billion revenue for 2026 while expanding UFC partnership and restructuring operations.
Publisher reaches 12.33 million total subscribers with 14% digital subscription revenue growth. Digital advertising surges 20.3% while operating profit climbs 36.6%.
YouTube TV and Disney reached agreement on November 14, 2025, ending a 15-day blackout that cost Disney an estimated $64.5 million in lost revenue.
The European Commission released guidelines distinguishing persuasion from manipulation in artificial intelligence systems as compliance requirements take effect.
Apple's Mini Apps Partner Program introduces 85% revenue share and embedded distribution, fundamentally differing from standard 30% App Store commission structure, according to entrepreneur Greg Isenberg.
India's Ministry of Electronics published Digital Personal Data Protection Rules 2025 on November 13, establishing consent frameworks and compliance timelines.
