Firefox cuts fingerprinting trackability in half with new protections
Mozilla Firefox 145 introduces comprehensive anti-fingerprinting defenses that reduce user trackability by 50% across private browsing sessions.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Switzerland releases AI regulation report with three governance approaches
Switzerland's Federal Council published a February 12 report outlining regulatory approaches for artificial intelligence, from sectoral to EU alignment.
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Teads reports 10-15% pageview decline as AI reshapes publisher economics
Teads Q3 earnings reveal publishers losing 10-15% of pageviews while CTV grows 40% year-over-year, highlighting shift away from traditional web traffic monetization.
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Europe proposes machine-readable consent signals for GDPR compliance
European Commission amendments would require websites and apps to recognize browser-based consent preferences after six-month transition period, except news media.
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Most companies still pilot AI programs despite widespread adoption
McKinsey's November 2025 report reveals 88% of organizations use AI regularly, but only one-third have scaled implementations beyond experimental phases.
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UK website traffic growth collapses 86% since Google AI search rollout
New research shows organic traffic growth dropped from 26.3% to 3.7% across 16 UK sectors after Google launched AI Overviews and AI Mode, with hospitality facing worst impact.
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Google Shopping smart cropping distorts product images without opt-out option
Retailers discover hidden backend setting automatically crops Shopping images into unusable fragments, requiring Google support contact to disable feature.
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Google DeepMind develops efficient document ranking method through attention optimization
Google DeepMind researchers introduce BlockRank, reducing computational costs for large language model document ranking by 4.7 times through structured sparse attention.
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Google and Meta sue California over social media age restrictions law
Google, YouTube and Meta filed separate lawsuits November 13 challenging California Senate Bill 976 provisions restricting personalized feeds for minors.
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This week: Amazon unleashes advertising infrastructure overhaul
Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards.
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Similarweb launches AI citation analysis framework as zero-click searches rise
Director of SEO publishes comprehensive guide tracking brand visibility across ChatGPT, Perplexity, and Gemini platforms.
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Google exact match degradation expands to semantically unrelated terms
Advertiser documentation shows exact match keywords including "hypoallergenic" triggering ads for searches without hypoallergenic terms, questioning targeting precision.
