Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9386 Articles

Data - Oct 11, 2025 Scope3 aligns emissions model with GMSF v1.2 framework

Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.

by Luis Rijo

Retail - Oct 11, 2025 Admetrics releases 150-page Black Friday playbook after record 2024 sales

Admetrics 2025 Black Friday Cyber Monday playbook cover for e-commerce marketing strategies

Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.

by Luis Rijo

Retail - Oct 11, 2025 September retail spending dips 0.49% as consumers pause before holiday season

September 2025 retail sales chart showing -0.49% core decline after August growth

Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.

by Luis Rijo

Data - Oct 11, 2025 IAB unveils incrementality framework for commerce media budgets

IAB framework distinguishes incrementality measurement from attribution, ROAS, and correlation methods.

Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.

by Luis Rijo

Retail - Oct 11, 2025 European retail media spending reaches €13.7 billion with 21.1% growth

European retail media ad spend forecast 2021-2028 shows growth from €7.4bn to €28.8bn across markets.

IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.

by Luis Rijo

Retail - Oct 11, 2025 IAB Europe opens public comment on commerce media standards

IAB Europe flexible ad format specifications showing device types, aspect ratios, and pixel dimensions.

IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.

by Luis Rijo

AI - Oct 11, 2025 Adobe releases AI agents targeting B2B sales and marketing workflows

Adobe AI agents interface showing Explore, Create, and Optimize workflows for B2B buying groups.

Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.

by Luis Rijo

Display - Oct 11, 2025 The Trade Desk CEO unveils OpenAds to combat supply chain manipulation

Trade Desk CEO Jeff Green discusses OpenAds and supply chain transparency on AdTech AdTalk podcast

Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.

by Luis Rijo