Advertising platforms merge behind AI agents as infrastructure scramble intensifies
Amazon, Google, and IAB Tech Lab accelerate autonomous campaign tools while publishers face measurement challenges from bot-like agentic traffic flooding platforms.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Swivel launches agentic transactions for programmatic advertising
Swivel debuts agentic transaction system for programmatic advertising with partnerships across SpringServe, FreeWheel, Publica, and Kevel platforms.
-
Facebook Marketplace introduces AI features and collaborative shopping tools
Meta announces social features, AI-powered insights, and inventory expansion on Facebook Marketplace on November 13, 2025, targeting 25% of young adult users.
-
Amazon rebrands Project Kuiper as Amazon Leo for satellite internet service
Amazon announced November 13 its Project Kuiper satellite network will now be called Amazon Leo, with 150+ satellites in orbit and customer deployments beginning.
-
NotebookLM adds deep research and expanded file support
NotebookLM introduces automated deep research capabilities and support for Google Sheets, Word documents, and additional file formats.
-
Twilio finds businesses overestimate AI chatbot satisfaction by 31%
Twilio survey of 4,800 consumers and 457 business leaders shows 90% of organizations believe customers are satisfied with AI, but only 59% of consumers agree.
-
Dutch regulator seeks feedback on AI social scoring prohibition
Dutch Data Protection Authority consultation examines implementation challenges for Article 5 AI Act ban, highlighting algorithmic bias risks and discrimination concerns.
-
Apple tightens App Store age controls and data sharing disclosure
Apple updated App Store review guidelines on November 13 with new content restrictions, age verification requirements, and enhanced privacy disclosure obligations for developers.
-
Google releases comprehensive guide to responsive search ads optimization
Google published a detailed guide explaining how responsive search ads use artificial intelligence to optimize ad performance across diverse search queries.
-
Google terminates over 18,500 channels in Q3 2025 influence operations
Google's TAG removes 18,532 YouTube channels across July through September 2025, targeting coordinated influence operations from Russia, China, and seven other countries.
-
Google launches agentic checkout and AI shopping tools for holiday season
Google introduces agentic checkout, store-calling AI, and conversational shopping across Search and Gemini app on November 13, 2025, for U.S. holiday shoppers.
-
Google outlines five strategies for marketers navigating cautious holiday shoppers
Google released Holiday Essentials guide showing 61% of shoppers more careful spending, while extended shopping seasons and AI Overviews reshape advertising strategies.
