Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9382 Articles

AI - Oct 11, 2025 Google releases open source MCP server for Ads API integration

Google Ads API team launched an open-source Model Context Protocol server on October 7, 2025, enabling AI tools to query advertising campaigns.

by Luis Rijo

Data - Oct 11, 2025 Wunderkind challenges static marketing journeys with real-time approach

Static marketing journeys fail to capture 77% of customer intent signals, Wunderkind guide reveals.

Marketing platform Wunderkind released guide on October 8, 2025 arguing traditional customer journey frameworks miss 77% of intent signals amid fragmented behavior.

by Luis Rijo

Search - Oct 11, 2025 Google expands AI Mode to over 40 countries and territories

AI Mode interface greeting users in Spanish language with black background display

Google launched AI Mode in more than 35 new languages and over 40 new countries on October 7, 2025, bringing total availability to over 200 territories with Europe included.

by Luis Rijo

Search - Oct 11, 2025 HouseFresh achieves notable traffic recovery after Google algorithm impacts

HouseFresh Google Search visibility recovery graph showing traffic surge after June 2025 core update implementation.

HouseFresh reports traffic recovery on October 11, 2025, after losing 95% visibility following Google's September 2023 Helpful Content Update implementation.

by Luis Rijo

Video - Oct 11, 2025 MTV closes music channels across UK and EU after December 31

MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.

by Luis Rijo

Data - Oct 11, 2025 Google Analytics launches Meta and TikTok cost data import integrations

Google Analytics cost data tracking dashboard with financial metrics

Google Analytics now imports cost data from Meta and TikTok through native integrations announced October 7, 2025, enabling automated cross-platform tracking.

by Luis Rijo

Data - Oct 11, 2025 Google expands Web to App Connect across multiple campaign types

Google Ads unified conversion setup page showing web and app measurement configuration with bundled tracking options.

Google announced September 5 expansion of Web to App Connect to YouTube, Hotel, Demand Gen campaigns with unified reporting and measurement features.

by Luis Rijo

Search - Oct 11, 2025 Penske Media files antitrust lawsuit against Google over AI content practices

Penske Media Corporation filed a 101-page federal antitrust lawsuit against Google on September 12, 2025, alleging search monopoly abuse and AI content coercion.

by Luis Rijo