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Luis Rijo
Frankfurt, Germany
10790 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • InfoSum launches Beacons for cross-cloud data collaboration 7 min read

    InfoSum launches Beacons for cross-cloud data collaboration

    InfoSum introduces Beacons on November 12, enabling AI-ready data collaboration across AWS, Google Cloud, and Azure with vector-based matching and real-time insights.

  • Broadsign enables advance DOOH booking through StackAdapt partnership 6 min read

    Broadsign enables advance DOOH booking through StackAdapt partnership

    Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.

  • Washington Post partners with Triton Digital for podcast monetization strategy 7 min read

    Washington Post partners with Triton Digital for podcast monetization strategy

    The Washington Post selects Triton Digital to power its podcast advertising and measurement infrastructure, joining a growing roster of premium publishers.

  • Beehiiv expands beyond newsletters with digital products and zero commission 8 min read

    Beehiiv expands beyond newsletters with digital products and zero commission

    Newsletter platform introduces digital products marketplace, AI website builder, native podcasting, and zero-fee commerce in November 2025 release event.

  • Bauer Media Audio expands audioXi reach with TuneIn in three markets 6 min read

    Bauer Media Audio expands audioXi reach with TuneIn in three markets

    Bauer Media Audio announced November 6 a partnership with TuneIn to expand audioXi's digital audio inventory across Poland, Slovakia and Portugal markets.

  • Usercentrics reaches €100M ARR milestone in consent management 7 min read

    Usercentrics reaches €100M ARR milestone in consent management

    Consent management platform Usercentrics processes 7 billion consents monthly across 2 million websites as privacy regulations protect 82% of global population.

  • German association releases influencer marketing landscape for 2025 6 min read

    German association releases influencer marketing landscape for 2025

    BVDW publishes first comprehensive market overview of Germany's influencer marketing and content creation ecosystem on November 13, 2025, categorizing agencies and platforms.

  • Google Ads cuts incorrect suspensions by 80% with AI improvements 6 min read

    Google Ads cuts incorrect suspensions by 80% with AI improvements

    Google deployed AI enhancements to reduce wrong account suspensions by over 80%, resolve appeals 70% faster, and handle 99% of cases within 24 hours as of November 13, 2025.

  • Spanish fashion brands dominate Gen Z marketing, IAB Spain study reveals 7 min read

    Spanish fashion brands dominate Gen Z marketing, IAB Spain study reveals

    IAB Spain and Mazinn's third annual study shows 65% of top brands connecting with Gen Z are Spanish fashion companies, with authenticity and aesthetic appeal driving engagement in November 2025.

  • Google rejects EU breakup demand in ad tech antitrust response 7 min read

    Google rejects EU breakup demand in ad tech antitrust response

    Google submitted formal compliance plans rejecting structural remedies in European Commission ad tech case while facing parallel DOJ antitrust proceedings in United States.

  • Ahrefs restores top 100 search result tracking after Google parameter restrictions 7 min read

    Ahrefs restores top 100 search result tracking after Google parameter restrictions

    Ahrefs gradually returns top 100 search results tracking functionality after Google eliminated the num=100 parameter in September, affecting SEO tool operations.

  • EU defends big publishers' spam revenue while small sites burned 13 min read

    EU defends big publishers' spam revenue while small sites burned

    European Commission investigates Google's parasite SEO crackdown while ignoring algorithm that destroyed thousands of independent publishers with 95% traffic losses.

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