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Luis Rijo
Frankfurt, Germany
10822 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • DocMorris retail media unit grows inside a segment up 80% in Q2 8 min read

    DocMorris retail media unit grows inside a segment up 80% in Q2

    dmr Advertising sits inside a Digital Services line that hit CHF 13.9 million in Q2 2026. The unit launched in 2023 and still has no separate revenue figure.

  • Google Finance still runs fake earnings 19 days after spam update 9 min read

    Google Finance still runs fake earnings 19 days after spam update

    IDACORP ticker page carries a July 12 dars.gov.et byline, a stock never previously flagged. The injection outpaced the fix. How many tickers carry it today?

  • Microsoft steers Windows browser choice, study finds 15 min read

    Microsoft steers Windows browser choice, study finds

    A Mozilla-backed study finds Microsoft still steers Windows users toward Edge, as CTV trust cracks, cookie enforcement tightens, and Chrome adds AI agents.

  • Chrome auto browse lets AI agents book travel and fill forms alone 11 min read

    Chrome auto browse lets AI agents book travel and fill forms alone

    US AI Pro and Ultra subscribers today get auto browse, an agent that books travel and fills forms without supervision, raising fresh attribution questions.

  • Browser coalition faces Microsoft over Edge tactics on 1.4 billion PCs 9 min read

    Browser coalition faces Microsoft over Edge tactics on 1.4 billion PCs

    The alliance says Microsoft ignored a June 3 open letter and lists seven design fixes it wants applied worldwide, raising the question of what happens next.

  • Magnite earns Japan brand safety seal as TAG loses Google, Trade Desk 10 min read

    Magnite earns Japan brand safety seal as TAG loses Google, Trade Desk

    Japan's three ad associations run JICDAQ through independent audits from Japan ABC, a model diverging sharply from TAG's shrinking footprint in the US and EU.

  • Azerion study finds AI ad voices fool 37% of listeners into thinking human 10 min read

    Azerion study finds AI ad voices fool 37% of listeners into thinking human

    The 3,000-person UK study found regional AI accents lifted brand recommendation to 33% versus 10% for human voice, a gap most advertisers cannot ignore now.

  • Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace 9 min read

    Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace

    Buzzsaw's 1.4 billion consumer records join Eyeota's marketplace today, adding scale for advertisers as the industry's deterministic data race intensifies.

  • IAB: 43% of CTV buyers doubt where their ads actually ran 14 min read

    IAB: 43% of CTV buyers doubt where their ads actually ran

    Even trusted CTV deals earn full buyer confidence only 57% of the time, IAB finds. Open-exchange trust falls to 33%, pushing sellers toward proof over price.

  • Kochava's Q2 bulletin adds 19 partners, drops agency need for testing 12 min read

    Kochava's Q2 bulletin adds 19 partners, drops agency need for testing

    Nineteen new networks joined Kochava in Q2 2026, and AIM customers can now schedule incrementality tests without hiring an outside agency or data-science team.

  • DoorDash gives Shopify retailers access to 42 million monthly users 8 min read

    DoorDash gives Shopify retailers access to 42 million monthly users

    Physical-store merchants sync inventory automatically and skip catalog uploads through the new channel, with international expansion planned in coming months.

  • Oprah Podcast moves to twice-weekly episodes on Prime Video today 7 min read

    Oprah Podcast moves to twice-weekly episodes on Prime Video today

    Ryan Holiday and Dr. Siddhartha Mukherjee join the new season. The show now airs on a platform whose ad-supported audience hit 315 million viewers in Q4 2025.

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