Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

Social - May 14, 2026 TikTok's Attribution Portfolio wants to end the last-click debate

TikTok Ads Manager Attribution Analytics Performance Comparison tool showing CTA and VTA windows

TikTok launches Attribution Portfolio on May 13 with GA4 integration, Assisted Conversion data, and four tools measuring full-funnel ROI beyond last-click.

by Luis Rijo

AI - May 14, 2026 TikTok Symphony gets Dreamina Seedance 2.0 - what changes for advertisers

TikTok Symphony Creative Studio generating four product images of a cap from a single text prompt

TikTok Symphony integrates Dreamina Seedance 2.0 into its AI video creation suite, adding new tools for brand consistency and faster ad production at scale.

by Luis Rijo

Social - May 13, 2026 TikTok Market Scope gets new modules - and a mid-funnel ad objective

TikTok Market Scope dashboard showing audience funnel stages: awareness, consideration, conversion

TikTok today updated Market Scope with e-commerce, tentpole, and theatrical modules, and launched Brand Consideration Ads, its first mid-funnel ad objective.

by Luis Rijo

Social - May 13, 2026 TikTok One launches Creator AI Search and revamps its partner tools in 2026

TikTok One Creator AI Search interface showing natural language query input field

TikTok One launches Creator AI Search, upgrades Partner Exchange and expands Content Suite globally as US creator ad spend climbs toward $43.9bn in 2026.

by Luis Rijo

AI - May 13, 2026 Amazon merges Rufus and Alexa+ into one shopping assistant

Alexa for Shopping app screens showing chat interface, Scheduled Actions, and coffee recommendations

Amazon today launched Alexa for Shopping, merging Rufus and Alexa+ into a single AI assistant for U.S. customers on the Shopping app, website, and Echo Show.

by Luis Rijo

Social - May 13, 2026 LinkedIn adds paid consultations and AI hiring tools as US founders surge 70%

LinkedIn Advice Sessions booking screen showing a 1-on-1 consultation priced at $80

LinkedIn on May 12, 2026 launched Advice Sessions, Competitor Analytics, Hiring Pro chat, and mobile post boosting for small businesses and founders in the US.

by Luis Rijo

Search - May 13, 2026 Google Discover gives 54 publishers exclusive profile controls in secret pilot

Google is testing enhanced Discover publisher profiles with custom banners, links, and pinned posts for 54 U.S. publishers in a pilot running since March 2026.

by Luis Rijo

Data - May 13, 2026 AJC and CyberWell join forces to track antisemitism across social platforms

Ted Deutch (AJC) and Tal-Or Cohen Montemayor (CyberWell) sign online antisemitism partnership

AJC and CyberWell today formalized a partnership to monitor and combat online antisemitism, targeting algorithmic amplification and coded hate on social media.

by Luis Rijo