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Luis Rijo
Frankfurt, Germany
10790 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Minnesota solar company sues Google over false AI-generated claims 10 min read

    Minnesota solar company sues Google over false AI-generated claims

    Wolf River Electric filed defamation lawsuit March 2025 after Google's Gemini produced fabricated statements about Minnesota Attorney General lawsuit that never existed.

  • PubMatic beats Q3 2025 expectations with CTV growth, AI strategy 10 min read

    PubMatic beats Q3 2025 expectations with CTV growth, AI strategy

    PubMatic exceeded Q3 2025 revenue and profitability guidance with $68M revenue, 50%+ CTV growth, and emerging 80%+ gains as AI infrastructure powers platform.

  • California approves regulations for data broker deletion platform 8 min read

    California approves regulations for data broker deletion platform

    California Privacy Protection Agency finalizes Delete Act regulations requiring data brokers to process consumer deletion requests through centralized platform starting August 2026.

  • YouTube addresses creator concerns on content moderation and appeals 7 min read

    YouTube addresses creator concerns on content moderation and appeals

    YouTube clarifies its content moderation practices and appeal processes following widespread creator questions about automated termination decisions in November 2025.

  • Google lowers incrementality testing threshold to $5,000 for advertisers 6 min read

    Google lowers incrementality testing threshold to $5,000 for advertisers

    Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.

  • OpenAI must turn over 20 million ChatGPT conversations to New York Times 9 min read

    OpenAI must turn over 20 million ChatGPT conversations to New York Times

    Court rejects OpenAI stay request on November 13, requiring disclosure of 20 million anonymized chat logs by November 14 in copyright lawsuit discovery.

  • EU eliminates customs exemption for low-value imports from China 8 min read

    EU eliminates customs exemption for low-value imports from China

    EU finance ministers agreed to remove duty exemptions on parcels under €150, targeting Chinese retailers and accelerating implementation from 2028 to early 2026.

  • OpenAI's Altman says Google profits when search fails 10 min read

    OpenAI's Altman says Google profits when search fails

    Sam Altman outlined workplace AI transformation and Google's search conflicts during October 17 Progress Conference appearance with economist Tyler Cowen.

  • Google defends parasite SEO policy amid European investigation 9 min read

    Google defends parasite SEO policy amid European investigation

    Google characterizes European Commission investigation into site reputation abuse policy as misguided and harmful to search quality.

  • Amazon introduces fractional share of voice for homepage hero ads 7 min read

    Amazon introduces fractional share of voice for homepage hero ads

    Amazon's homepage hero package now offers advertisers five new share of voice options and audience-specific targeting with full-screen redesigned placements.

  • Amazon introduces AI targeting for DSP campaigns 8 min read

    Amazon introduces AI targeting for DSP campaigns

    Amazon Ads Agent streamlines campaign targeting through natural language commands, eliminating manual audience selection across Amazon DSP platforms.

  • Amazon launches closed beta for AI agent advertising integration 8 min read

    Amazon launches closed beta for AI agent advertising integration

    Amazon Ads debuts MCP Server enabling natural language interactions with advertising APIs through standardized protocol for AI agents and models.

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