Amazon introduces fractional share of voice for homepage hero ads
Amazon's homepage hero package now offers advertisers five new share of voice options and audience-specific targeting with full-screen redesigned placements.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Amazon introduces AI targeting for DSP campaigns
Amazon Ads Agent streamlines campaign targeting through natural language commands, eliminating manual audience selection across Amazon DSP platforms.
-
Amazon launches closed beta for AI agent advertising integration
Amazon Ads debuts MCP Server enabling natural language interactions with advertising APIs through standardized protocol for AI agents and models.
-
EU prepares probe into Google's site reputation abuse policy
The European Commission plans to investigate claims that Google demoted publishers who carry paid promotional content under its Digital Markets Act.
-
Google launches Ads and Analytics Advisors for all English accounts
Google rolls out AI-powered Ads Advisor and Analytics Advisor to all English-language accounts in December 2025, bringing Gemini-based campaign optimization to advertisers.
-
YouTube clarifies ad policy for non-monetized Partner Program videos
YouTube Partner Program members who disable monetization on videos will not see ads on that content, platform liaison confirms on November 12.
-
Viant Technology surpasses Q3 earnings estimates with CTV growth
Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.
-
NFL betting apps face install decline as fantasy platforms surge
Sports betting apps recorded 39% fewer installs during the 2025 NFL season's first 14 weeks, while fantasy platforms achieved 40% user growth and 106% revenue gains.
-
Vodafone withdraws from public internet exchanges in Germany
Vodafone exits public peering at DE-CIX and other neutral internet exchange points, shifting to volume-based pricing model through Berlin provider.
-
Swiss cities Olten and Solothurn gain digital screens with emergency alert capabilities
APG|SGA deploys 32 digital displays across two municipalities, enabling authorities to override commercial content during emergencies while providing residents with cultural information and public announcements.
-
Retail media and CTV converge as shopping shifts to streaming
IAB Europe analysis examines data-driven targeting synergies between retail media networks and connected television advertising platforms across Europe.
-
Reddit launches WooCommerce integration for small business advertisers
Reddit introduced a direct integration with WooCommerce on November 12, 2025, providing millions of small-to-medium-sized e-commerce merchants streamlined access to its advertising platform.
