Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9393 Articles

Social - Oct 08, 2025 LinkedIn limits competitor analytics access to single free tracking slot

LinkedIn competitor analytics dashboard showing PPC Land ranked third with 269 posts and 9.1% decline.

Starting October 15, 2025, company pages track only one competitor without premium subscription. The shift reduces free analytics from nine to one monitored account.

by Luis Rijo

Social - Oct 08, 2025 Meta blocks political ads in EU as TTPA regulation takes effect

Meta's EU political ad ban affects Facebook, Instagram and WhatsApp users across 27 member states.

Meta prohibited social issues, elections and politics ads in the EU on October 6, 2025, citing operational challenges with the TTPA regulation that creates complexity.

by Luis Rijo

Display - Oct 07, 2025 Amazon DSP integrates Microsoft Monetize SSP as preferred partner

Amazon Ads and Microsoft Advertising logos announcing DSP partnership and SSP integration

Microsoft Monetize joins Amazon's Certified Supply Exchange program while Amazon DSP becomes migration path for Microsoft Invest users before February 2026 shutdown.

by Luis Rijo

Display - Oct 07, 2025 AdSense adds support for Global Privacy Protocol National v2

Google AdSense now supports GPP National v2 strings while maintaining v1 compatibility, enabling publishers to comply with U.S. state privacy laws through IAB's framework.

by Luis Rijo

Display - Oct 07, 2025 Google AdSense replaces ad networks control with authorized buyers

Google AdSense Authorized Buyers blocking controls interface showing toggle switches for buyer management

Google AdSense will remove its ad networks blocking control on November 6, 2025, replacing it with a new authorized buyers system that excludes inactive networks.

by Luis Rijo

Video - Oct 06, 2025 YouTube launches specialized activation partners program

YouTube Activation Partners badge with browser window illustration for campaign management program

Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.

by Luis Rijo

Display - Oct 06, 2025 Google restricts election ads in Chile starting October 2025

Google blocks Chile election ads during silence periods starting October 2025.

Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.

by Luis Rijo

Data - Oct 05, 2025 Google Analytics expands benchmarking to include absolute metrics

Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.

by Luis Rijo