Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9393 Articles

Data - Oct 05, 2025 NIQ launches global data clean room on Snowflake for ad measurement

Marketers analyze data in secure clean room environment for privacy-compliant measurement (AI)

NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets.

by Luis Rijo

Audio - Oct 05, 2025 AudioUK and BBC launch Audiotrain free podcast training platform

AudioUK relaunches Audiotrain on October 2, 2025, in partnership with BBC. The free platform offers 19 webinars covering creative, business, and technical skills.

by Luis Rijo

Retail - Oct 05, 2025 Amazon launches one-tap delivery feature for Prime members

Amazon's Add to Delivery button enables one-tap checkout for items joining existing Prime orders.

Amazon Prime members can now add items to upcoming deliveries with a single tap through a new shopping feature announced October 2, 2025.

by Luis Rijo

Social - Oct 05, 2025 Threads introduces communities feature with custom emojis

Threads app interface showing NBA community with 26.3K members and custom basketball emoji for Like interactions.

Meta's text-based platform rolls out communities across 100+ topics, enabling focused discussions with exclusive Like emojis for member identity.

by Luis Rijo

Search - Oct 05, 2025 Google expands gambling ad policy to three Nigerian states

Nigerian casino players at roulette table with slot machines (AI generated image)

Google will allow licensed gambling operators in Cross River, Ekiti and Oyo states to advertise starting October 16, 2025, expanding beyond Lagos.

by Luis Rijo

Retail - Oct 05, 2025 Mastercard launches commerce media network with $100B market potential

Digital media network leverages transaction data from 160 billion payments to deliver personalized advertising across owned channels and bank outlets worldwide.

by Luis Rijo

AI - Oct 05, 2025 OpenAI functions as a modern empire, not a company, says investigative journalist

AI-generated visualization shows corporate logos orbiting digital networks representing Empire of AI concept.

Karen Hao argues AI companies operate across political, social, and economic spheres while accumulating resources at imperial scales after 2019 investigation.

by Luis Rijo

Video - Oct 05, 2025 Samsung Ads and Publica extend CTV partnership

Publica by IAS and Samsung Ads renewed their exclusive partnership on September 30, 2025, strengthening connected TV advertising infrastructure across global markets.

by Luis Rijo