Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Reddit introduced a direct integration with WooCommerce on November 12, 2025, providing millions of small-to-medium-sized e-commerce merchants streamlined access to its advertising platform.
Mozilla Ads selected Equativ as its exclusive full-stack programmatic partner, granting media buyers direct access to privacy-safe native advertising on Firefox homepage through November 12, 2025, announcement.
Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.
Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.
Amazon's location-based interactive ads let advertisers customize national TV commercials with local pricing and details across thousands of zip codes.
Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.
Amazon updates Performance+ and Brand+ with improved AI targeting, consideration tactics, and insight cards showing shopper engagement on November 10, 2025.
Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.
Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.
Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.
Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.
Amazon Ads introduces consolidated reporting experience in open beta, streamlining data analysis across sponsored ads and DSP campaigns through report builder.
