Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9393 Articles

Data - Oct 05, 2025 Apple announces Bulgaria euro transition for App Store on January 1

Euro symbol sculpture in European financial district representing Bulgaria's currency adoption for digital commerce.

Apple notifies developers of comprehensive pricing and payment changes as Bulgaria adopts euro with fixed conversion rate of 1.95583 BGN = 1 EUR.

by Luis Rijo

Search - Oct 04, 2025 Bing Places for Business migrates to Bing.com domain with import tools

Microsoft Bing Places for Business platform showing Contoso Cafe listing with photos, ratings, and map integration

Microsoft unveiled redesigned Bing Places for Business on October 3, 2025, moving from bingplaces.com to bing.com/forbusiness with new import features and tools.

by Luis Rijo

Data - Oct 04, 2025 Media.net launches sell-side attribution tool with Claritas

ELEVATE platform diagram showing sell-side attribution and optimization workflow for programmatic ads

Media.net and Claritas introduce ELEVATE, the first sell-side measurement and optimization solution for programmatic advertising on the open web.

by Luis Rijo

Video - Oct 04, 2025 Gracenote report highlights contextual targeting gap in CTV advertising

CTV marketers favor demographic targeting (29.5%) over contextual program-level approaches (9.2%)

Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.

by Luis Rijo

Data - Oct 04, 2025 LiveRamp introduces agentic AI tools for marketing automation

LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025.

by Luis Rijo

Data - Oct 04, 2025 WebKit introduces Digital Credentials API for Safari 26

Technical diagram showing Digital Credentials API workflow from user request to encrypted identity verification response.

WebKit announces Digital Credentials API support in Safari 26 for iOS, iPadOS, and macOS, enabling websites to request mobile IDs from Apple Wallet and third-party wallets.

by Luis Rijo

AI - Oct 04, 2025 Bezos compares AI investment surge to internet bubble at Italian Tech Week

Amazon founder draws parallels between current AI boom and 2000 dot-com crash while emphasizing technology's societal benefits at Turin event on October 1, 2025.

by Luis Rijo

Video - Oct 04, 2025 Microsoft to test free Xbox Cloud Gaming with ads

Microsoft tests free Xbox Cloud Gaming with advertising support across multiple platforms.

Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.

by Luis Rijo