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Luis Rijo
Frankfurt, Germany
10794 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Amazon launches free AI prompts for sponsored ad campaigns 10 min read

    Amazon launches free AI prompts for sponsored ad campaigns

    Amazon begins open beta of conversational advertising enhancement that automatically engages shoppers with product expertise at decision moments across U.S. campaigns.

  • Amazon adds AI agent for Marketing Cloud analytics queries 7 min read

    Amazon adds AI agent for Marketing Cloud analytics queries

    Amazon launches Ads Agent for Marketing Cloud on November 11, enabling SQL generation through natural language and reducing query development time.

  • Amazon unifies DSP and sponsored ads in single Campaign Manager platform 8 min read

    Amazon unifies DSP and sponsored ads in single Campaign Manager platform

    Amazon consolidates sponsored ads and DSP into one Campaign Manager hub on November 10, 2025, streamlining workflows through AI-powered features.

  • Amazon Creative Agent adds TV capabilities at unBoxed 2025 9 min read

    Amazon Creative Agent adds TV capabilities at unBoxed 2025

    Amazon extended its agentic AI creative solution to include Streaming TV and Sponsored TV ads, consolidating campaign development in a single unified platform.

  • Amazon launches AI agent for automated campaign management 8 min read

    Amazon launches AI agent for automated campaign management

    Amazon introduces Ads Agent to streamline campaign creation, targeting, and optimization using natural language commands across DSP and Marketing Cloud platforms.

  • Amazon Music launches Fan Groups for community-based music discovery 9 min read

    Amazon Music launches Fan Groups for community-based music discovery

    Amazon Music introduces Fan Groups in Canada, enabling listeners to share and discover music through dedicated communities without leaving the streaming app.

  • Index Exchange files antitrust lawsuit against Google over ad tech monopoly 12 min read

    Index Exchange files antitrust lawsuit against Google over ad tech monopoly

    Index Exchange filed federal lawsuit Nov. 10 seeking damages for Google's decade-long manipulation of ad exchange markets through First Look, Last Look, and Project Poirot.

  • StackAdapt integrates iHeartMedia broadcast radio into programmatic platform 7 min read

    StackAdapt integrates iHeartMedia broadcast radio into programmatic platform

    StackAdapt adds AM/FM broadcast radio inventory to its programmatic platform through iHeartMedia integration, enabling unified audio campaign management.

  • Microsoft Advertising requires Clarity for third-party publishers 6 min read

    Microsoft Advertising requires Clarity for third-party publishers

    Microsoft Advertising mandates Clarity installation across all third-party publishers starting immediately, filtering non-compliant traffic as nonbillable.

  • German court rules AI voice cloning violates personality rights 8 min read

    German court rules AI voice cloning violates personality rights

    Berlin court ordered YouTuber to pay €4,000 for using AI-generated voice clone of professional voice actor without consent in commercial videos.

  • 6 min read

    Retail sales grow 5% in October as consumers prepare for holidays

    October retail sales increased 0.6% month-over-month and 5% year-over-year, showing momentum ahead of the 2025 holiday season when spending should exceed $1 trillion.

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