BuzzFeed shifts away from Google, Facebook as direct traffic hits 63%
Digital media company reports 17% revenue decline while reducing reliance on platform referrals amid industry-wide traffic challenges.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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The Trade Desk beats forecasts with $739 million despite Amazon competition
Trade Desk reports $739M Q3 revenue, beating forecasts by $19.45M as CEO dismisses Amazon competition, arguing 97-99% of Amazon ads target owned inventory.
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Semrush quadruples affiliate sign-ups after switching to impact.com platform
Semrush migrated over 1,000 partners from its proprietary system to impact.com, achieving 400% increase in new sign-ups within six months through modern attribution.
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Yelp reports Q3 2025 revenue of $376 million amid economic headwinds
Yelp's third quarter 2025 revenue reached a record $376 million, up 4% year-over-year, as services categories drove growth despite macroeconomic challenges affecting restaurants.
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ID5 acquires TrueData to strengthen global identity infrastructure
ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.
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IAB Croatia releases comprehensive influencer marketing disclosure guidelines
IAB Croatia published guidelines for influencer marketing transparency on November 3, 2025, establishing self-regulation standards for content creators and advertisers.
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Warner Bros. Discovery reaches 128 million subscribers in Q3 2025
Warner Bros. Discovery added 2.3 million subscribers in Q3 2025, reported $2.5 billion adjusted EBITDA with streaming contributing $1.3 billion annually amid separation plans.
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Retail imports forecast to slow as holiday inventory reaches stores
NRF projects November-December port volumes will drop 14-18% year-over-year as retailers complete tariff-driven frontloading ahead of 2025 holiday season.
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Independent tests show AI Max underperforms traditional match types
Analysis of 250+ campaigns reveals AI Max delivers conversions at 35% lower ROAS than other match types, contradicting Google's efficiency claims.
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Germany pushes for sweeping data protection simplification beyond EU proposal
Germany calls for broad GDPR reforms including AI training exemptions, reduced access rights, and pseudonymization changes in policy document dated October 23, 2025.
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Ecuador establishes framework for legitimate interest data processing
Ecuador's data protection superintendent issues comprehensive regulations on November 7 requiring documented balancing tests before companies can process personal data based on legitimate interest.
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X iOS update disables JavaScript during link prefetch, generating artificial traffic
X's November 5 iOS update automatically loads links before users click, creating invalid traffic that inflates publisher metrics and undermines advertising measurement standards.
