Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9399 Articles

Video - Oct 03, 2025 Magnite unifies curation and activation within ClearLine platform

Magnite ClearLine platform unifies curation and activation for programmatic advertising efficiency

Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.

by Luis Rijo

Video - Oct 03, 2025 Lemonlight launches AI commercial service for enterprise brands

Video production company delivers scripted AI-powered commercials in days at 60% lower cost with producer oversight through global network.

by Luis Rijo

Display - Oct 03, 2025 Trade Desk launches OpenAds to counter supply chain manipulation

Trade Desk's OpenAds platform aims to restore programmatic advertising auction transparency

Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.

by Luis Rijo

Video - Oct 02, 2025 IAB lowers 2025 US ad spend forecast as tariff concerns mount

Advertisers prioritize customer acquisition and repeat purchases amid economic pressures in 2025.Retry

IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.

by Luis Rijo

Data - Oct 02, 2025 Utiq and Visoon launch consent-based identifiers for TV advertising

Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.

by Luis Rijo

Data - Oct 02, 2025 AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion

AudienceProject Q4 roadmap featuring Trade Desk integration and benchmarking tools for cross-media measurement

Cross-media measurement platform announces benchmarking tools, expanded Amazon Ads coverage, and enhanced report builder alongside international market growth.

by Luis Rijo

Data - Oct 02, 2025 Brand marketing shown to drive up to 6x greater long-term sales impact

New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.

by Luis Rijo

AI - Oct 02, 2025 Gemini replaces Assistant on smart home devices, opens camera program

Gemini for Home launches October 1, replacing Google Assistant on speakers and displays while introducing new AI camera program with Walmart partnership.

by Luis Rijo