Google expands no-code AI app builder Opal to 160+ countries
Google's Opal no-code platform expansion to over 160 countries on November 6, 2025 intensifies competition with workflow automation tools like n8n.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Lazy loading implementation causes 20% traffic drop despite PageSpeed gains
SEO agency reports 20% traffic decline after applying lazy loading to all images, despite PageSpeed score jumping from 65 to 92, highlighting LCP optimization challenges.
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Google releases guidance on effective technical SEO audit methodology
Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.
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Google intensifies OpenAI competition with 18-month Gemini Pro offer in India
Google partners with Reliance Jio to provide 18 months of free Gemini Pro access to Indian users aged 18-25, valued at $396 (₹35,100), intensifying competition.
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Macy's integrates Amazon's retail advertising technology for sponsored products
Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools.
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This week: Courtroom showdowns and crumbling measurement
Digital advertising faces measurement crisis as IP matching fails while legal battles reshape platforms and AI licensing emerges as publishers' new revenue frontier.
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JCDecaux returns to Barcelona with 10-year street furniture contract
JCDecaux secures exclusive 10-year Barcelona bus shelter and information panel contract, deploying 300 digital screens across Spain's second-largest city.
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Amazon launches Kindle Translate for independent authors
Amazon introduces AI-powered translation service for Kindle Direct Publishing authors, supporting English-Spanish and German-English translations to expand global reader access.
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JCDecaux reports mixed Q3 results as Olympics comparison weighs on growth
JCDecaux posted €926.1 million revenue in Q3 2025 with -0.9% organic decline, but underlying growth reached approximately 3% excluding Olympics impact.
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Spotify surpasses 700 million users with €582M operating income in Q3
Spotify Q3 2025 earnings revealed 713 million users, 281 million subscribers, and €4.3 billion revenue, but ad-supported revenue declined 6% year-over-year to €446 million.
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Spotify adds weekly listening stats feature to 60+ markets
Spotify launched listening stats on November 6, 2025, showing users' top artists and songs from the past four weeks across more than 60 markets for Free and Premium users.
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AppLovin posts 68% revenue growth in third quarter as AI platform gains
AppLovin reports $1.4 billion quarterly revenue fueled by gaming advertising model improvements and self-service platform launch.
