Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9399 Articles

Video - Oct 01, 2025 Prime Video launches interactive betting and AI features for NBA coverage

Prime Video's customizable Multiview lets fans watch multiple NBA games simultaneously

Prime Video announced interactive betting integration and artificial intelligence-powered viewing tools for its NBA streaming service ahead of the season start on October 24, 2025.

by Luis Rijo

Social - Oct 01, 2025 Google adds network segmentation to Performance Max asset reports

Channel performance visualization showing how Performance Max distributes cost and results across networks.

Network-level asset reporting brings new transparency to Performance Max campaigns, allowing advertisers to see how individual assets perform across channels.

by Luis Rijo

Video - Oct 01, 2025 Amazon announces Fire TV lineup with Alexa+ conversational discovery

Fire TV interface displaying streaming services with NYC skyline on smart television

Amazon introduces new Fire TV devices with Alexa+ on September 30, 2025, featuring conversational search, Omni QLED Series, 4K Select stick, and AI-powered content discovery.

by Luis Rijo

Search - Oct 01, 2025 Google's AI Mode enables visual search exploration

Visual fan-out technique diagram showing AI Mode's multi-query image analysis process for search results

Google introduced visual search capabilities to AI Mode on September 30, allowing users to explore and shop using conversational queries combined with image results in the United States.

by Luis Rijo

Data - Oct 01, 2025 Google Ads introduces one-click Analytics linking recommendation

Google Ads Analytics linking recommendation interface showing one-click connection option with 23% conversion boost.

Google Ads now identifies unlinked Analytics properties and enables one-click linking from the Campaigns page, with data showing 23% higher conversions for linked accounts.

by Luis Rijo

Data - Oct 01, 2025 Google Analytics adds Pinterest cost data import integration

Google Analytics now allows advertisers to automatically import cost data from Pinterest Ads through a native integration announced September 26, 2025.

by Luis Rijo

Search - Oct 01, 2025 SerpApi's workaround blocked: Google restricts Light Fast API to three results

SEO tools investigate Google's API restrictions blocking bulk search result access and workarounds

Search API provider faces renewed setback after Google blocks workaround that retrieved 100 organic results, limiting Light Fast API to three results instead.

by Luis Rijo

Audio - Oct 01, 2025 Amazon DSP adds Spotify's global audio and video inventory

Amazon Ads and Spotify Advertising logos announcing October 2025 programmatic partnership integration

Amazon Ads and Spotify announced a programmatic partnership on October 1, bringing together 696 million monthly users with Amazon's shopping signals across nine markets.

by Luis Rijo