AI traffic converts at 3x higher rates than traditional channels
AI assistants driving 156% traffic growth while delivering superior conversion performance for publishers and news sites.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Google Ad Manager introduces AI tools for publisher brand safety and live CTV monetization
Google Ad Manager launches AI brand safety automation, generative reporting tools, and CTV Live-biddable solution alongside Buyer Direct feature for streamlined agency deals.
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Google Analytics refocuses user-provided data on ads conversions
Google Analytics launched new user-provided data infrastructure on November 5, prioritizing Enhanced Conversions and Customer Match while removing reporting identity.
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Large advertisers plan 43% spending increase on addressable TV by 2026
Addressable TV investment rises among major marketers as platforms simplify buying and improve measurement capabilities across connected television environments.
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Adthena becomes first Google Trusted Trademark Partner for paid search
Adthena achieves Google Trusted Trademark Partner status after year-long collaboration, establishing automated brand protection benchmark for trademark infringement in Google Ads.
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Black Rifle Coffee faces class action over American origin claims
California consumers challenge Black Rifle Coffee's "America's Coffee" branding and flag imagery, alleging products are sourced and processed abroad rather than domestically.
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Google updates DV360 attribution and measurement tools
Display & Video 360 adds Floodlight parameter for TrueView, enhances Optimized Targeting bidding intelligence, and shifts Campaign Manager 360 to begin-to-render counting.
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DV360 renames three exchanges in November update
Google's programmatic platform updates exchange naming to reflect industry partnerships and acquisitions, affecting advertiser reporting systems starting the week of November 17.
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DV360 expands audience reporting to ten distinct categories
Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories.
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Google Finance expands AI capabilities with Deep Search and prediction markets
Google Finance adds Deep Search, prediction markets from Kalshi and Polymarket, live earnings tracking, and launches in India with English and Hindi support.
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Google adds Waze inventory to Performance Max and expands channel reporting
Google announced November 6, 2025, that Waze ads join Performance Max for store goals campaigns in the U.S., while channel performance reporting expands across all campaigns.
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Google executives hint at a unified AI search interface
Alphabet's Q3 2025 earnings call revealed growing query volumes as industry experts predict major consolidation of AI features within months.
