EDPB forces Belgian regulator to reconsider dismissed noyb cookie case
Austria's objection overturned a dismissal built on abuse-of-law claims. The ruling covers one Complaint but reopens questions for dozens of similar cases.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google gives Demand Gen advertisers until August 17 to fix bid targets
Budget-limited Demand Gen line items on Target CPA, ROAS or CPC face cost swings from August 17 without an updated target set beforehand, Google's notice warns.
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Next Net and Sundial pair four media brands with NVIDIA for AI content pay
SAIL lets AI systems retrieve ESSENCE, Refinery29, AFROPUNK and Beautycon content under paid, attributed terms, not scraping. Financial terms are undisclosed.
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Opera gains 48% mobile growth in UK and US, outpacing Android
iOS growth hit 93% in the UK for Opera versus 50% on Android, its widest platform gap in any market this quarter. Will that pace hold once EU tailwinds fade?
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Raptive rolls out Apex after publishers lost 60% of search traffic
New enterprise offering pairs ad tech with dedicated staffing for large media companies. Raptive cites a 20% RPM lift for switchers, unverified for Apex itself.
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Microsoft blocks browser choice for 1.4 billion Windows users, study finds
New testing across four countries finds that Copilot and Windows Backup now override rival browser defaults too, a pattern researchers first flagged in 2024.
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OpenAI blocks ChatGPT ad audiences under 25,000 matched users
Files fail without valid UTF-8 encoding, and processing takes 20 to 30 minutes before an audience becomes usable, OpenAI documentation for ChatGPT Ads shows.
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ChatGPT calls convert to leads at 49%, beating every channel, Invoca finds
Conversion on those calls sits at 40%, roughly average, since one model alone drives measurable volume in the 70 million calls reviewed. Will rivals catch up?
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Microsoft kills ads in Windows Search, hands users an opt-out
Insiders in the Experimental channel now get a toggle disabling web and Store suggestions in search entirely. Ranking tuning for settings continues for months.
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Google Ads forces second admin approval, leaving solo admins stuck
Each removal request now carries a written justification and expires in 20 days if unapproved, a design that leaves single-admin accounts with no path forward.
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Google shifts AI ad labeling liability entirely to advertisers
Neither the automatic setting nor a custom label guarantees legal compliance, Google states, leaving advertisers alone to confirm every ad meets local law.
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OpenAI kills Atlas as search erosion data hits publishers
OpenAI folds its Atlas browser into ChatGPT Work the same week a Bocconi study finds wider ChatGPT Search access cuts traditional search queries by 9.4 percent.
