Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9776 Articles

Data - May 12, 2026 Apple now requires Brazilian betting license for App Store gambling apps

iPhone showing App Store held above Brazilian government license document in Rio de Janeiro

Apple requires a valid SPA fixed-odds betting license for App Store distribution in Brazil, forcing gambling apps to submit new versions and face an A18 rating.

by Luis Rijo

Video - May 12, 2026 Amazon's Dynamic TV Creative brings personalized ads to Prime Video

Prime Video interactive video ad with Add to Cart overlay on a living room TV screen.

Amazon Ads launched Dynamic TV Creative on May 11, personalizing Prime Video interactive video ads via first-party shopping signals and AI-driven optimization.

by Luis Rijo

Video - May 12, 2026 CTV fraud schemes up 140% as AI arms both sides of the fight

Bot silhouettes face a streaming TV screen inside a dark server room, illustrating CTV ad fraud.

DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps.

by Luis Rijo

AI - May 12, 2026 Big Tech pocketed $150bn in Q1 ads - and AI is changing who wins

Google, Meta, Amazon, and Microsoft holographic logos in a data centre, open web fading behind.

Meta, Alphabet, Amazon, and Microsoft collectively surpassed $150bn in Q1 2026 ad revenue as AI reshapes search, the open web, and programmatic ad buying now.

by Luis Rijo

Data - May 12, 2026 Consent is the missing piece in most first-party data strategies, IAB warns

Server room with consent gate nodes controlling amber data streams in digital advertising

IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.

by Luis Rijo

DOOH - May 12, 2026 Vistar Media's DOOH playbook for back-to-school season's $85B opportunity

Walmart back-to-school DOOH ad on a New York City taxi cab rooftop screen

Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July.

by Luis Rijo

Data - May 12, 2026 Google Data Manager API v1.6 adds store sales and expands Analytics events

Retail store checkout with Google Ads and Analytics data pipeline flowing overhead at night

Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7.

by Luis Rijo

Video - May 12, 2026 Beauty creator Magdalene Janet shares how she sells on YouTube Shopping

Lauren Sinsky and Magdalene Janet on the workSHOPPED YouTube Shopping podcast

A beauty creator with eight years on YouTube explains how product tagging, timestamps, and holiday planning drive affiliate sales through YouTube Shopping.

by Luis Rijo