Skip to Sidebar Skip to Content
Luis Rijo
Frankfurt, Germany
10808 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • VIOOH expands programmatic DOOH in Brazil with RZK Digital partnership 7 min read

    VIOOH expands programmatic DOOH in Brazil with RZK Digital partnership

    VIOOH partners with RZK Digital on November 6, 2025, bringing programmatic access to 800 screens across Brazil's urban terminals reaching 75 million monthly visitors.

  • YouTube Shorts revenue per watch hour matches traditional video in US 8 min read

    YouTube Shorts revenue per watch hour matches traditional video in US

    YouTube Shorts achieves monetization parity with long-form content in US market during Q3 2025. Platform's short-form video format now generates equivalent revenue rates.

  • Google phases out practice problem and dataset structured data 7 min read

    Google phases out practice problem and dataset structured data

    Google removes practice problem structured data support in January 2026, clarifies Dataset markup only serves Dataset Search as part of simplification effort.

  • Google Ads Editor 2.11 adds Performance Max search term reports 8 min read

    Google Ads Editor 2.11 adds Performance Max search term reports

    Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.

  • Common Crawl defends archive practices amid deletion claims 14 min read

    Common Crawl defends archive practices amid deletion claims

    Nonprofit Common Crawl issued November 4 statement defending data collection methods, citing technical constraints preventing content deletion.

  • Magnite reports strong Q3 2025 results with CTV growth 13 min read

    Magnite reports strong Q3 2025 results with CTV growth

    Magnite exceeded expectations with 18% CTV growth in Q3 2025, reaching $75.8 million. Netflix partnership expansion and agency marketplace momentum drove performance.

  • IAB releases measurement framework for commerce media campaigns 9 min read

    IAB releases measurement framework for commerce media campaigns

    IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps.

  • DoorDash drives 27% revenue growth with advertising gains in Q3 11 min read

    DoorDash drives 27% revenue growth with advertising gains in Q3

    DoorDash reported $3.4 billion in revenue for Q3 2025, representing 27% year-over-year growth, while marketplace volume reached $25 billion and adjusted EBITDA climbed to $754 million.

  • IAB Australia publishes data deletion framework explainer for adtech 6 min read

    IAB Australia publishes data deletion framework explainer for adtech

    IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights.

  • Pinterest reaches 600 million users while revenue climbs 17% in third quarter 12 min read

    Pinterest reaches 600 million users while revenue climbs 17% in third quarter

    Pinterest hits 600 million users in Q3 2025 with $1.049 billion revenue, up 17% year-over-year. International markets accelerate growth despite stock decline.

  • Tariff concerns push 34% of shoppers to start holiday buying early 11 min read

    Tariff concerns push 34% of shoppers to start holiday buying early

    Wunderkind survey reveals 34% of consumers began holiday shopping in October as 71% cite higher prices from tariffs as top concern heading into Black Friday Cyber Monday 2025.

Load More You've reached the end of the list