Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9399 Articles

DOOH - Oct 01, 2025 Uber Advertising debuts JourneyTV Presents with premium content partners

Uber JourneyTV tablet showing Time Out content with trip map and tipping options

Uber Advertising's new in-ride content platform launches with Time Out, Matador Network, and other publishers targeting high-intent audiences during transit.

by Luis Rijo

Video - Sep 30, 2025 Fubo shareholders approve Disney's Hulu + Live TV merger

Shareholders of the streaming platform voted to approve the business combination announced in January, with Disney set to own 70% of the merged entity.

by Luis Rijo

AI - Sep 30, 2025 Opendoor CEO mandates AI for all employees

Opendoor CEO memo mandates AI usage for all employees with performance review integration

Opendoor CEO Carrie Wheeler implements mandatory AI adoption across all roles on day 11, making employee evaluations dependent on tool usage frequency.

by Luis Rijo

Audio - Sep 30, 2025 DeepIntent unifies audio and CTV for healthcare advertising with new package

DeepIntent DSP dashboard showing healthcare campaign metrics with audio, CTV channels and HCP targeting data.

DeepIntent launches HealthFirst Audio Package on Sept. 30, 2025, partnering with iHeartMedia and SiriusXM to target healthcare audiences through streaming audio.

by Luis Rijo

Data - Sep 30, 2025 EU Chat Control vote triggers 1,770% surge in proxy usage

EU businesses surge proxy adoption ahead of Chat Control vote, Denmark leads at +1,026% growth rate.

Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.

by Luis Rijo

Search - Sep 30, 2025 How SISTRIX adjusted after Google removed the num=100 parameter

Google blocks SEO tools from accessing full search data with num=100 removal

SISTRIX modified its data collection after Google eliminated the num=100 parameter on September 14, 2025, impacting search result tracking across the industry.

by Luis Rijo

Data - Sep 30, 2025 Google updates Meridian MMM with pricing variables and new priors

Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.

by Luis Rijo

Video - Sep 30, 2025 YouTube Premium Lite launches in India at ₹89 per month

YouTube Premium Lite comparison chart showing ₹89 ad-free tier vs full Premium in India

YouTube expanded Premium Lite to India on September 29, 2025, at ₹89 monthly. The ad-free tier reaches Japan and Philippines, totaling 125 million global subscribers.

by Luis Rijo