Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9399 Articles

Display - Sep 30, 2025 DoubleVerify reports surge in AI-powered fraudulent mobile applications

AI-powered fraudulent apps mimic legitimate mobile games to generate fake ad impressions and steal data.

DoubleVerify identifies a significant increase in malicious mobile apps using artificial intelligence to execute sophisticated ad fraud schemes targeting advertisers.

by Luis Rijo

AI - Sep 30, 2025 Sprinklr introduces AI agents and copilot capabilities for CX platforms

Sprinklr announced AI-powered tools on September 29, 2025, including Sprinklr Copilot and AI Agents to automate customer experience workflows across channels.

by Luis Rijo

Data - Sep 29, 2025 The Trade Desk launches data marketplace overhaul with AI scoring

The Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.

by Luis Rijo

Search - Sep 29, 2025 Google Maps grounding reaches general availability in Vertex AI

Google Maps grounding in Vertex AI showing real-time business data and user reviews on mobile devices.

Google announced Grounding with Google Maps in Vertex AI is now generally available, connecting AI applications to real-time data from 250 million places.

by Luis Rijo

Data - Sep 29, 2025 Cloudflare launches Observatory and Smart Shield for website performance

Cloudflare announced Observatory monitoring platform and Smart Shield on September 26, 2025, offering performance insights and one-click fixes for all subscription tiers.

by Luis Rijo

AI - Sep 29, 2025 Cloudflare launches AI Index for website content discovery

AI-powered search infrastructure connecting websites with structured content discovery and monetization tools.

Cloudflare announced AI Index on September 26, 2025, enabling website owners to control content access by AI platforms through structured APIs and monetization.

by Luis Rijo

Display - Sep 29, 2025 FTC finalizes restrictions on Omnicom's acquisition of IPG

Federal regulators approved consent order on September 26, 2025, imposing monitoring requirements on $13.5 billion advertising agency transaction.

by Luis Rijo

Audio - Sep 29, 2025 YouTube Premium expands playback and download features across devices

YouTube Premium download settings showing audio quality options and storage management

YouTube Premium adds high-quality audio for music videos, 4x playback speed controls, Jump Ahead for TVs, and Shorts downloads to more platforms.

by Luis Rijo