Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Newton Research integrates specialized marketing measurement agents with Snowflake Cortex AI on November 4, enabling brands to run media mix modeling and incrementality analysis directly within secure data environments.
Innovid announced conversion signals within Harmony on November 5, 2025, enabling publishers and platforms to optimize campaigns in real time based on actual business outcomes rather than traditional delivery metrics.
Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.
UK High Court dismisses Getty Images copyright claims against Stability AI, ruling AI models don't store copies, but finds narrow trademark violations on watermarks.
Google unveils Project Suncatcher on November 4, 2025, proposing satellite constellations with TPUs and optical links to scale machine learning compute in orbit.
European Data Protection Board adopts Opinion 28/2025 assessing Brazil's data protection framework ahead of adequacy decision enabling personal data transfers from Europe.
LocaliQ surveyed 300+ small businesses revealing 54% will maintain 2026 marketing budgets while social ads surpass search, video investment rises 53%, and AI adoption holds at 60%.
Supreme court rules that business name, address and phone number on commercial website don't count as personal data under GDPR regulations.
Major video ad servers including GAM, FreeWheel, Publica, SpringServe, Adtelligent, Aniview, and Project Limelight target different publisher segments with specialized CTV capabilities.
Nonprofit organization Common Crawl provides major AI companies access to millions of paywalled news articles while claiming compliance with publisher removal requests, investigation reveals.
VIOOH partners with BIG OUTDOOR on October 28, 2025, providing programmatic access to 130 digital screens generating 677 million monthly impressions across seven US cities.
DOJ seeks structural remedies including AdX divestiture while Google proposes behavioral fixes as closing arguments approach November 17 in antitrust trial.
