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Luis Rijo
Frankfurt, Germany
10811 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Common Crawl supplies paywalled content to AI companies despite publisher objections 12 min read

    Common Crawl supplies paywalled content to AI companies despite publisher objections

    Nonprofit organization Common Crawl provides major AI companies access to millions of paywalled news articles while claiming compliance with publisher removal requests, investigation reveals.

  • BIG OUTDOOR adds US inventory to VIOOH programmatic platform 7 min read

    BIG OUTDOOR adds US inventory to VIOOH programmatic platform

    VIOOH partners with BIG OUTDOOR on October 28, 2025, providing programmatic access to 130 digital screens generating 677 million monthly impressions across seven US cities.

  • DOJ and Google file final remedies proposals in ad tech antitrust case 17 min read

    DOJ and Google file final remedies proposals in ad tech antitrust case

    DOJ seeks structural remedies including AdX divestiture while Google proposes behavioral fixes as closing arguments approach November 17 in antitrust trial.

  • Industry expert warns advertisers against treating CTV like display campaigns 10 min read

    Industry expert warns advertisers against treating CTV like display campaigns

    Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.

  • 12 min read

    Google emphasizes consequences for false verification information

    Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.

  • Google AI Overviews reduce organic CTR 61%, paid traffic 68% 10 min read

    Google AI Overviews reduce organic CTR 61%, paid traffic 68%

    Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.

  • Semrush triples AI visibility in one month with systematic optimization 9 min read

    Semrush triples AI visibility in one month with systematic optimization

    Semrush nearly tripled its share of voice for AI visibility topics from 13% to 32% in one month after large language models failed to mention the company despite its Enterprise AIO launch.

  • Amazon demands Perplexity stop AI shopping in Comet browser dispute 7 min read

    Amazon demands Perplexity stop AI shopping in Comet browser dispute

    Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.

  • Germany certifies Platform Control as dispute resolution body for Google platforms 7 min read

    Germany certifies Platform Control as dispute resolution body for Google platforms

    Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.

  • Fitness equipment maker files defamation suit against YouTuber 13 min read

    Fitness equipment maker files defamation suit against YouTuber

    North Carolina manufacturer Vulcan Strength Training Systems sued fitness YouTuber Adrian Gluck on October 31, 2025, after he posted a video calling their $4,000 product "a pile of shit."

  • Facebook allows private groups to convert to public with member protections 12 min read

    Facebook allows private groups to convert to public with member protections

    Facebook enables private group conversion to public starting November 3, 2025, with safeguards protecting member privacy and historical content visibility.

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