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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9400 Articles
Data   -   Sep 28, 2025 SURF downgrades Microsoft Copilot education risks to medium while privacy concerns persist
SURF DPIA cover for Microsoft 365 Copilot education privacy assessment showing medium-level risks

Dutch education IT cooperative signals cautious progress but maintains reservations about AI tool's data handling and accuracy issues

by Luis Rijo
Data   -   Sep 28, 2025 New brain study reveals the psychology behind video advertisement liking

Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences.

by Luis Rijo
Display   -   Sep 28, 2025 Index Exchange first SSP to integrate Gracenote contextual intelligence
Index Exchange first SSP to integrate Gracenote contextual intelligence

The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.

by Luis Rijo
Display   -   Sep 28, 2025 Google quietly adds seasonality adjustments for App campaigns
App campaigns beta checkbox selected in Google Ads seasonality adjustments interface with red arrow pointing

Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization

by Luis Rijo
Data   -   Sep 28, 2025 AudienceProject launches cross-media measurement services in Mexico
AudienceProject logo overlaid on Mexico City skyline featuring Angel of Independence monument and modern office buildings.

AudienceProject introduces independent advertising analytics to help Mexican marketers optimize campaigns across TV, digital platforms, and streaming services for improved efficiency.

by Luis Rijo
Search   -   Sep 28, 2025 August 2025 spam update completes four-week rollout
SISTRIX radar shows minimal search ranking volatility during August 2025 spam update vs June core update spike.

Google completed its August 2025 spam update on September 22 after targeting global spam violations for nearly four weeks.

by Luis Rijo
Data   -   Sep 28, 2025 ACCC takes JustAnswer to court over alleged subscription trap and misleading pricing
ACCC court filing notice against JustAnswer LLC dated September 23, 2025 in Federal Court Australia

Australian regulator alleges US-based service misled consumers about true costs and government affiliation, highlighting ongoing issues with deceptive online practices.

by Luis Rijo
Display   -   Sep 28, 2025 Samsung confirms ads on smart fridges costing over $1,800
Samsung Family Hub smart fridge with 21.5-inch touchscreen displaying interface in modern kitchen setting.

Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.

by Luis Rijo
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