Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
North Carolina manufacturer Vulcan Strength Training Systems sued fitness YouTuber Adrian Gluck on October 31, 2025, after he posted a video calling their $4,000 product "a pile of shit."
Facebook enables private group conversion to public starting November 3, 2025, with safeguards protecting member privacy and historical content visibility.
Machine learning infrastructure enables retailers to increase ad load and efficiency without degrading shopper experience through real-time personalization technology.
Ari Paparo analyzes Ad Context Protocol limitations for programmatic transactions while highlighting creative automation potential in November 2025 analysis.
Ad Context Protocol launch on October 15 sparks debate about whether advertising needs another standard before addressing transparency in AI automation.
Reddit reported $585 million revenue and 116 million daily users in Q3 2025, with CEO noting external search traffic stayed flat while organic growth and marketing drove expansion.
YouTube introduces Edit with AI in Shorts and YouTube Create app, transforming raw footage into polished videos with automated editing, music, and voiceover in 15 markets.
New Q3 2025 data shows AI platforms and search engines both reached September highs, suggesting parallel growth rather than direct competition.
Social media reports claiming ChatGPT would no longer provide financial or legal advice stemmed from a single source misinterpreting existing usage policy language from OpenAI.
Meta announced improved value optimization for app advertisers on November 3, 2025, delivering 29% higher ROAS and enhanced MMP alignment for iOS and Android campaigns.
MNTN announced QuickFrame AI on October 30, combining Google's Veo, ElevenLabs, and Stability AI to generate complete commercials from URLs in minutes for TV and social.
Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately.
