Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Dutch education IT cooperative signals cautious progress but maintains reservations about AI tool's data handling and accuracy issues
by Luis RijoResearchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences.
by Luis Rijo
The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.
by Luis Rijo
Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization
by Luis Rijo
AudienceProject introduces independent advertising analytics to help Mexican marketers optimize campaigns across TV, digital platforms, and streaming services for improved efficiency.
by Luis Rijo
Google completed its August 2025 spam update on September 22 after targeting global spam violations for nearly four weeks.
by Luis Rijo
Australian regulator alleges US-based service misled consumers about true costs and government affiliation, highlighting ongoing issues with deceptive online practices.
by Luis Rijo
Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.
by Luis Rijo