AdCP is the tail wagging the dog, says industry veteran
Industry leader warns Ad Context Protocol launch misses opportunity to fix programmatic advertising's structural problems before building new AI systems.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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One year after Google apologized to web creators at summit
Small website publishers reflect on traffic losses and algorithm changes one year after October 29, 2024 summit where executives apologized then revealed more AI.
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EU's cloud sovereignty plan gives more points to efficiency than independence
Commission's scoring system weights supply chain 20% and legal jurisdiction 10%, letting US providers win contracts despite foreign government access.
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Disney content vanishes from YouTube TV as contract talks fail
Disney channels including ABC, ESPN and FX disappeared from YouTube TV on October 30, 2025, affecting over 9 million subscribers after failed contract negotiations.
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SISTRIX reveals Google self-preference in German AI Mode citations
SISTRIX analyzed millions of AI Mode responses after the October 31, 2025 German launch, finding YouTube and Google.com dominate citations at 40% and 31% respectively.
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Uber launches platform-specific attention metric with Adelaide and Kantar
Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.
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Music artists demand transparency on Universal's AI partnership with Udio
Artists group questions consent, compensation, and clarity in Universal Music Group's deal with AI music generator Udio announced October 30, 2025.
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Lorelight founder shuts down AI visibility tracking tool
Lorelight's founder Benjamin Houy closes the generative engine optimization platform on October 31, 2025, after realizing AI search visibility requires same fundamentals.
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TfL denies Ricky Gervais stab vest ad rejection claim amid train attack
Transport for London says comedian's controversial vodka ads highlighting knife crime were never submitted, contradicting viral social media claims.
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OpenAI's Altman deflects questions on $1.4 trillion spending plans
Sam Altman grew defensive when questioned about OpenAI's compute commitments exceeding revenues, offering stock sales instead of financial clarity.
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Microsoft plans to hire again with "more leverage" from AI tools
Microsoft CEO Satya Nadella announced workforce expansion plans with AI enabling higher productivity per employee, following flat headcount in fiscal 2025.
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Ad Context Protocol divides advertising industry on agentic AI standards
Six companies launched Ad Context Protocol on October 15, but skepticism emerged about whether another protocol is needed for agentic AI advertising automation.
