Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9401 Articles

Display - Sep 28, 2025 Samsung confirms ads on smart fridges costing over $1,800

Samsung Family Hub smart fridge with 21.5-inch touchscreen displaying interface in modern kitchen setting.

Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.

by Luis Rijo

AI - Sep 28, 2025 AI researcher challenges claims of development slowdown with exponential data

METR data shows AI task completion growing from 1 second to 2+ hours, with GPT-5 leading exponential trend.

Julian Schrittwieser presents METR and OpenAI evaluation data showing models completing 2-hour tasks, contradicting bubble theories as GPT-5 approaches human expert performance.

by Luis Rijo

Video - Sep 28, 2025 Roku streaming surpasses broadcast TV viewership for third month

Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.

by Luis Rijo

Data - Sep 28, 2025 French regulator fines SHEIN's subsidiary €150 million for cookie violations

France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.

by Luis Rijo

Video - Sep 28, 2025 TF1+ launches micro-payment model inspired by mobile gaming

TF1+ introduces micro-transactions starting at €0.69 as France's leading broadcaster diversifies beyond traditional advertising revenue with innovative pay-per-feature streaming approach.

by Luis Rijo

AI - Sep 28, 2025 IAB releases AI use case map for advertising professionals

IAB AI advertising use case map showing six color-coded categories for marketing professionals.

The Interactive Advertising Bureau provides structured guidance for marketing organizations navigating artificial intelligence applications across campaign lifecycle stages.

by Luis Rijo

AI - Sep 28, 2025 OpenAI CEO defends AI energy consumption for climate solutions

Sam Altman discusses AI energy consumption at TU Berlin panel with BIFOLD researchers February 2025

OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.

by Luis Rijo

Search - Sep 28, 2025 Fake order triggers Google Ads algorithm to overspend €32,000 budget

E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.

by Luis Rijo