Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9407 Articles

Data - Sep 27, 2025 IAS acquired by Novacap for $1.9 billion in all-cash deal

Novacap and IAS logos on dark gradient background announcing $1.9 billion acquisition deal September 2025.

Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.

by Luis Rijo

Data - Sep 27, 2025 Expert calls for structured DMA cooperation to prevent market fragmentation

European map with magnifying glass examining DMA regulatory documents and digital connections. AI generated. (98 characters)

Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.

by Luis Rijo

Video - Sep 27, 2025 Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%

Teads CTV HomeScreen eye-tracking study reveals 48% attention rates outpacing YouTube by 16% in Smart TV ads

Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.

by Luis Rijo

Video - Sep 27, 2025 Zales programmatic pause ads drive 276% QR code boost in CTV campaign

Zales CTV pause ad with QR code showing "Let Them Look" campaign for Mother's Day jewelry promotion

Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.

by Luis Rijo

Social - Sep 27, 2025 Tubular Labs restores Instagram Reels view data through Meta API update

Tubular Labs Instagram Reels analytics dashboard showing Meta API v18.0 view metrics (AI generated)

Tubular Labs announces return of Instagram Reels view counts September 25, enabling marketers to track platform-verified metrics across 27.5 billion data points.

by Luis Rijo

Data - Sep 27, 2025 Study reveals which business terms confuse UK workers most in 2025

Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.

by Luis Rijo

Search - Sep 27, 2025 Google challenges Digital Markets Act enforcement amid consultation closure

Google DMA compliance data: 2 years, 3,000+ engineers, 40+ Article 6(5) solutions, 300+ meetings

European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.

by Luis Rijo

Social - Sep 27, 2025 Creator economy shifts from digital to in-person experiences, survey shows

Fan sentiment survey reveals 46% excited about in-person creator events vs only 2% who think IRL overhyped.

Creator economy research reveals 41% of social media users attended influencer events in 2025, with $528.39B market projected by 2030 as brands adopt experiential marketing strategies.

by Luis Rijo