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Luis Rijo
Frankfurt, Germany
10816 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Most holiday shoppers will use AI to select gifts this year 9 min read

    Most holiday shoppers will use AI to select gifts this year

    A survey of 2,000 weekly AI users reveals 83% plan to use algorithms for holiday purchases, with trust levels matching advice from friends.

  • Raptive sues Google for ad tech monopolization seeking billions in damages 9 min read

    Raptive sues Google for ad tech monopolization seeking billions in damages

    Creator media company files 93-page complaint on October 17, alleging Google's decade-long scheme manipulated ad auctions across thousands of websites nationwide.

  • IAB Tech Lab opens device disclosure specification for public comment 9 min read

    IAB Tech Lab opens device disclosure specification for public comment

    IAB Tech Lab announced updates to the Device Storage Duration & Access Disclosure specifications on November 1, 2025, with public comment period remaining open until December 1, 2025.

  • Google VP doubles down: ads aren't going anywhere despite AI takeover 12 min read

    Google VP doubles down: ads aren't going anywhere despite AI takeover

    Robby Stein dismisses concerns about advertising's future as Google integrates AI across search, explaining why paid ads remain essential despite transformation.

  • Google reveals how AI decides which businesses get recommended 9 min read

    Google reveals how AI decides which businesses get recommended

    Google's VP of Product explains the technical mechanisms behind AI search recommendations and provides actionable strategies for businesses seeking visibility.

  • This week: Tech giants post record quarters as Amazon reshapes ad infrastructure 12 min read

    This week: Tech giants post record quarters as Amazon reshapes ad infrastructure

    Big Tech earnings exceeded expectations late October while behind-the-scenes infrastructure moves signaled deeper industry realignment than quarterly numbers suggested.

  • Texas secures $1.375 billion from Google in privacy settlement 9 min read

    Texas secures $1.375 billion from Google in privacy settlement

    Texas finalized an unprecedented $1.375 billion privacy settlement with Google, establishing the largest recovery by any single state for data protection violations.

  • Amazon advertising hits $17.7B as AWS accelerates with Anthropic AI cluster 10 min read

    Amazon advertising hits $17.7B as AWS accelerates with Anthropic AI cluster

    Amazon advertising revenue reached $17.7 billion in Q3 2025, growing 22% year-over-year. AWS hit $33 billion with Project Rainier running Anthropic Claude models.

  • Udio settles copyright lawsuit, partners with Universal Music Group 10 min read

    Udio settles copyright lawsuit, partners with Universal Music Group

    Udio disables downloads as part of licensing deal with Universal Music Group, settling copyright infringement litigation through industry-first agreements.

  • Reddit reaches 116 million daily users with $585M revenue in Q3 10 min read

    Reddit reaches 116 million daily users with $585M revenue in Q3

    Reddit reported Q3 2025 results showing 116 million daily active users, $585 million revenue up 68%, net income of $163 million, and 40% adjusted EBITDA margin.

  • Google expands PayPal Hyperwallet to China and Argentina publishers 6 min read

    Google expands PayPal Hyperwallet to China and Argentina publishers

    Google extends AdSense, AdMob, and Ad Manager payment options to China and Argentina on October 30, 2025, adding PayPal and cash pickup flexibility.

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