Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9401 Articles

Video - Sep 27, 2025 Google reverses censorship policies after congressional probe

Team analyzing fact-checking policies amid YouTube censorship policy changes

Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.

by Luis Rijo

Retail - Sep 27, 2025 Albert Heijn earns first retail media certification under new IAB Europe programme

Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.

by Luis Rijo

Data - Sep 27, 2025 IAS acquired by Novacap for $1.9 billion in all-cash deal

Novacap and IAS logos on dark gradient background announcing $1.9 billion acquisition deal September 2025.

Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.

by Luis Rijo

Data - Sep 27, 2025 Expert calls for structured DMA cooperation to prevent market fragmentation

European map with magnifying glass examining DMA regulatory documents and digital connections. AI generated. (98 characters)

Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.

by Luis Rijo

Video - Sep 27, 2025 Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%

Teads CTV HomeScreen eye-tracking study reveals 48% attention rates outpacing YouTube by 16% in Smart TV ads

Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.

by Luis Rijo

Video - Sep 27, 2025 Zales programmatic pause ads drive 276% QR code boost in CTV campaign

Zales CTV pause ad with QR code showing "Let Them Look" campaign for Mother's Day jewelry promotion

Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.

by Luis Rijo

Social - Sep 27, 2025 Tubular Labs restores Instagram Reels view data through Meta API update

Tubular Labs Instagram Reels analytics dashboard showing Meta API v18.0 view metrics (AI generated)

Tubular Labs announces return of Instagram Reels view counts September 25, enabling marketers to track platform-verified metrics across 27.5 billion data points.

by Luis Rijo

Data - Sep 27, 2025 Study reveals which business terms confuse UK workers most in 2025

Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.

by Luis Rijo