Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9409 Articles

Search - Sep 27, 2025 Google challenges Digital Markets Act enforcement amid consultation closure

Google DMA compliance data: 2 years, 3,000+ engineers, 40+ Article 6(5) solutions, 300+ meetings

European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.

by Luis Rijo

Social - Sep 27, 2025 Creator economy shifts from digital to in-person experiences, survey shows

Fan sentiment survey reveals 46% excited about in-person creator events vs only 2% who think IRL overhyped.

Creator economy research reveals 41% of social media users attended influencer events in 2025, with $528.39B market projected by 2030 as brands adopt experiential marketing strategies.

by Luis Rijo

Social - Sep 27, 2025 Meta advertising expert reveals common campaign mistakes killing performance

Meta advertising optimization checklist showing ad structure, thumbnails, attribution fixes to improve campaign performance and ROI.

Digital marketing specialist John Ho shares critical Meta advertising mistakes from audits of startup to enterprise accounts, affecting millions in ad spend.

by Luis Rijo

AI - Sep 27, 2025 Inoreader launches enhanced podcast features with AI-powered transcripts

AI-powered transcript extraction and topic navigation interface for YouTube science content in Inoreader platform.

Inoreader introduces new audio player, instant transcripts, topic extraction, and article generation for podcasts and YouTube videos on September 1, 2025.

by Luis Rijo

Display - Sep 27, 2025 DV360 introduces natural language search functionality

AI-powered search in Display & Video 360 enables natural language queries for campaign management

Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries.

by Luis Rijo

AI - Sep 27, 2025 Google makes AI audience personas available to all Display Video 360 users

AI-powered Audience Personas in Display & Video 360 converts customer descriptions into targeted ad campaigns.

Google expands access to artificial intelligence-driven audience targeting tool that converts marketing personas into actionable campaign parameters across its programmatic platform.

by Luis Rijo

Display - Sep 26, 2025 Google DV360 launches targeting templates for streamlined campaign management

Targeting templates in Display & Video 360 streamline campaign setup across multiple line items.

New targeting templates feature helps marketing teams create reusable audience criteria sets, reducing setup time and manual errors in programmatic advertising campaigns.

by Luis Rijo

Video - Sep 26, 2025 YouTube Shorts Remix gains AI-powered Extend feature for creators

YouTube introduces artificial intelligence-powered remixing tool that allows creators to generate new video segments for existing Shorts content.

by Luis Rijo