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Luis Rijo
Frankfurt, Germany
10818 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Reddit reaches 116 million daily users with $585M revenue in Q3 10 min read

    Reddit reaches 116 million daily users with $585M revenue in Q3

    Reddit reported Q3 2025 results showing 116 million daily active users, $585 million revenue up 68%, net income of $163 million, and 40% adjusted EBITDA margin.

  • Google expands PayPal Hyperwallet to China and Argentina publishers 6 min read

    Google expands PayPal Hyperwallet to China and Argentina publishers

    Google extends AdSense, AdMob, and Ad Manager payment options to China and Argentina on October 30, 2025, adding PayPal and cash pickup flexibility.

  • Meta reports 26% revenue growth amid infrastructure spending surge 11 min read

    Meta reports 26% revenue growth amid infrastructure spending surge

    Meta's third quarter advertising revenue reached $50.1 billion, though net income plummeted 83% due to a one-time tax charge related to new federal legislation.

  • Microsoft cloud revenue hits $49.1 billion as AI investments accelerate 13 min read

    Microsoft cloud revenue hits $49.1 billion as AI investments accelerate

    Microsoft reports 18% revenue growth reaching $77.7 billion in first quarter, driven by Azure expansion and commercial bookings surge exceeding 100% in constant currency.

  • Alphabet reaches $102.3 billion in quarterly revenue milestone 14 min read

    Alphabet reaches $102.3 billion in quarterly revenue milestone

    Alphabet posts 16% revenue growth to $102.3 billion in Q3 2025, marking first-ever $100 billion quarter. Google Search revenues up 15%, Cloud grows 34% to $15.2 billion.

  • Fubo and Hulu + Live TV complete merger, creating sixth-largest pay TV provider 19 min read

    Fubo and Hulu + Live TV complete merger, creating sixth-largest pay TV provider

    Fubo and Disney's Hulu + Live TV finalized their business combination on October 29, 2025, forming a vMVPD with nearly 6 million subscribers in North America and new leadership.

  • Google search ranking volatility detected around October 28 7 min read

    Google search ranking volatility detected around October 28

    Multiple tracking tools report search ranking fluctuations on October 28, 2025. SEO professionals observe traffic declines coinciding with new ad layout changes affecting organic visibility.

  • 11 min read

    Media Rating Council issues draft standards for digital ad auction transparency

    Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels.

  • Check My Ads challenges auction transparency standards 13 min read

    Check My Ads challenges auction transparency standards

    Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest.

  • AWS becomes central infrastructure for advertising beyond Amazon's own business 13 min read

    AWS becomes central infrastructure for advertising beyond Amazon's own business

    AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits.

  • Chrome enforces secure connections by default in October 2026 9 min read

    Chrome enforces secure connections by default in October 2026

    Chrome 154 will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption.

  • Wunderkind launches identity-based audience targeting for Meta Ads Manager 7 min read

    Wunderkind launches identity-based audience targeting for Meta Ads Manager

    Wunderkind introduced Audiences for Meta on October 29, 2025, enabling brands to sync first-party identity data with Meta Ads Manager for precision targeting.

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