Check My Ads challenges auction transparency standards
Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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AWS becomes central infrastructure for advertising beyond Amazon's own business
AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits.
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Chrome enforces secure connections by default in October 2026
Chrome 154 will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption.
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Wunderkind launches identity-based audience targeting for Meta Ads Manager
Wunderkind introduced Audiences for Meta on October 29, 2025, enabling brands to sync first-party identity data with Meta Ads Manager for precision targeting.
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G2 and Reddit partner to streamline B2B software brand presence
G2 partners with Reddit to help B2B software brands extend verified profiles to Reddit Pro accounts, addressing AI search shifts and community engagement challenges.
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Google adds political ads to Transparency Center
Google expanded its Ads Transparency Center to include political advertisements, enabling users to search and analyze political campaigns worldwide with spending data and creative details.
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Gemini iOS app traffic revealed through undocumented user agent
New undocumented user agent "GeminiiOS" discovered by analyst identifies traffic from Gemini's iOS app WebView, exposing measurement gaps in Google's AI traffic.
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Criteo abandons France to enable potential U.S. acquisition
French ad tech firm Criteo exits France for Luxembourg to bypass merger restrictions, clearing path for U.S. buyers while posting $470 million quarterly revenue.
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Meta expands advertising formats on Threads with catalog ads
Meta introduces Advantage+ catalog ads and carousel formats to Threads on October 28, 2025, expanding creative options for the platform's 400 million users.
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Adobe Express introduces AI assistant for conversational content creation
Adobe launches conversational AI assistant in Express on October 28, enabling creators to design and edit content through natural language interactions.
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Adobe expands GenStudio with custom AI models and ad platform integrations
Adobe announced October 28 new GenStudio capabilities including Firefly Foundry custom models, advertising platform integrations, and AI-powered content scaling tools.
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One-third of brands will damage trust with AI self-service in 2026
Forrester predicts 33% of companies will harm customer experiences with premature AI deployment in 2026 as display ad budgets face 30% cuts and privacy lawsuits surge 20%.
