Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9409 Articles

AI - Sep 26, 2025 UK retail media spending drives digital ad growth to £45 billion by 2026

UK digital advertising growth visualization showing £45bn forecast, retail media at £1.5bn, TV+ expansion, and AI automation trends. AI-generated.

Digital advertising in Britain shows resilience with retail media emerging as fastest-growing channel while artificial intelligence transforms campaign automation despite industry concerns.

by Luis Rijo

Display - Sep 26, 2025 Google retires session-related metrics from AdSense reporting platform

Google announced September 23, 2025 the retirement of session-related metrics in AdSense reporting, affecting ad sessions, session RPM and related measurement data.

by Luis Rijo

Retail - Sep 26, 2025 Alliance Digitale unveils comprehensive drive-to-store framework across four publications

Drive-to-store measurement methods: IoT beacons, GPS tracking, and shared retailer data for visit attribution

French digital marketing organizations receive detailed roadmap spanning investment tracking, multilocal strategies, measurement protocols, and catalog digitalization during September 24 event.

by Luis Rijo

Search - Sep 26, 2025 Google modifies campaign setup flow to prioritize Performance Max

Google Ads new campaign setup interface showing channel selection before campaign type with Performance Max default option

Google has silently restructured its campaign creation interface, shifting from format-first selection to channel-based campaign setup that defaults to Performance Max when advertisers select all available channels.

by Luis Rijo

AI - Sep 26, 2025 Zeta launches AI search optimization as traditional queries decline

Zeta Global unveils GEO solution for brands to maintain visibility across AI platforms as Gartner predicts 25% drop in traditional search volume next year.

by Luis Rijo

Retail - Sep 26, 2025 MediaMarktSaturn launches first offsite retail media program with Unlimitail

MediaMarktSaturn store displays showcase partnership with Unlimitail for new offsite retail media program.

MediaMarktSaturn expands advertising reach beyond owned properties through strategic partnership, targeting high-intent shoppers across open web with privacy-safe first-party data leveraging.

by Luis Rijo

AI - Sep 26, 2025 Adobe launches AI agents for business customer experience automation

Adobe Experience Cloud dashboard showing AI Assistant interface with sandbox environment and marketing workflow tools for automated customer experience management.

Adobe announces AI platform to manage customer experiences through specialized agents and third-party integrations across enterprise workflows.

by Luis Rijo

Data - Sep 26, 2025 Apple criticizes Digital Markets Act impact on EU users

Apple released September 24, 2025 statement criticizing EU Digital Markets Act implementation, citing delayed features, privacy risks for users in 27 member countries.

by Luis Rijo