DOUGLAS partners with AudienceProject for cross-media measurement in DACH
DOUGLAS selects independent measurement provider to track campaign performance across digital and television channels in Germany, Austria, and Switzerland.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Display & Video 360 API adds YouTube and Demand Gen asset management
Display & Video 360 API October 2025 update introduces asset creation for YouTube and Demand Gen ads, AdGroupAd retrieval, policy review fields, and SDF v9.1 and v9.2 support.
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Meta expands advertiser verification for Thailand campaigns
Meta will require select advertisers targeting Thai audiences to verify beneficiaries and payers, with designations displayed in ads and the Ad Library.
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Former Google insider reveals outdated advertising strategies
Former Google employee discusses three advertising practices once recommended to clients that digital marketers should now avoid in search campaigns.
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Amazon introduces reserve share of voice for branded search
Amazon launches fixed-price advertising for branded keywords in October 2025, enabling brands to secure Sponsored Brands top-of-search placements through API access.
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Microsoft and OpenAI restructure partnership with new governance framework
Microsoft maintains 27% stake in OpenAI public benefit corporation following recapitalization. New agreement extends IP rights through 2032 and introduces independent AGI verification panel.
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SEO professional fired as CEO bets on AI search, traffic drops 70%
Company loses 70% of organic traffic in two months after dismissing SEO team based on misconceptions about AI search impact and traditional Google visibility.
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Marketing professionals question AI reliability as deployment challenges mount
Industry criticism grows as automated systems show inconsistent performance, with practitioners citing accuracy issues that challenge fundamental deployment strategies across marketing platforms.
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Court clears path for private damages in Google ad tech cases
Southern District of New York grants summary judgment on October 27, binding Google to Virginia court findings on monopolization and unlawful tying.
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Criminal charges filed against Clearview AI after regulatory fines fail
Privacy group noyb files criminal complaint against Clearview AI executives on October 28, 2025, after company ignores over 100 million euros in European fines.
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TikTok enables real-time iOS conversion tracking through Kochava partnership
TikTok launched iOS real-time conversion reporting with Kochava on October 21, enabling app marketers to access granular conversion insights without SKAN delays for campaigns.
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Google Search Console introduces query grouping feature
Search Console Insights now uses AI to group similar search queries, helping site owners analyze user intent patterns and traffic trends more effectively.
