IAB Tech Lab opens comment period for privacy framework updates
IAB Tech Lab launched public comment on Global Privacy Protocol and Data Deletion Request Framework updates through December 1, adding four U.S. states.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
LG Ad Solutions integrates ACR data with Databricks Marketplace
LG Ad Solutions launches Program Views dataset on Databricks Marketplace, providing 33M+ opted-in Smart TV viewership data through Delta Sharing infrastructure.
-
Monday.com reports Google AI search changes impacting traffic acquisition
Monday.com executives acknowledged reduced search traffic from Google's algorithm updates and AI Overviews during Q2 2025 earnings call, affecting SMB customer acquisition.
-
Dutch authority publishes AI literacy implementation guide
Dutch Data Protection Authority releases second AI literacy guide with four-step framework as organizations struggle with compliance ahead of AI Act enforcement.
-
Snapchat makes AI image generation free in U.S.
Imagine Lens removes subscription requirement for text-to-image AR feature after launching to Snapchat+ subscribers in September, expanding internationally.
-
Microsoft Clarity adds city and state metrics to dashboard cards
Microsoft Clarity launched city and state analytics on dashboard cards October 22, enabling regional traffic analysis without filter navigation for local businesses.
-
Cloudflare partners with Visa and Mastercard to secure AI agent shopping
Cloudflare, Visa and Mastercard introduce authentication protocols to help merchants distinguish legitimate AI shopping agents from malicious bots through cryptographic verification.
-
Magnite introduces machine learning-powered ad podding for streaming platforms
Magnite announced advanced ad podding technology on October 24, 2025, applying machine learning to optimize commercial breaks as CTV spending reaches $46.9 billion.
-
Poland television viewing rises while streaming declines in September
Polish television audiences spent more time with traditional broadcasting and less with streaming services during September 2025, according to Nielsen's latest report.
-
Prebid Mobile SDK 3.0 delivers CPM gains while 4.0 roadmap targets publisher control
Prebid Mobile SDK 3.0 integration resulted in up to 10% CPM uplift for WetterOnline within two weeks, as SDK 4.0 development focuses on transparency and flexibility.
-
JCDecaux secures Bane NOR contract renewal for Norway railway stations
JCDecaux Norge AS renews exclusive advertising contract with Bane NOR for 4+2+2 years, covering all Norwegian railway stations including Oslo Central Station.
-
Semrush launches enterprise partner program for agency expansion
SEO platform introduces partner ecosystem on October 23 with Dentsu as premier agency, enabling certified partners to resell services globally.
