Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
The Trade Desk introduces simplified navigation, bulk editing tools, and enhanced quality assurance features to address user adoption challenges across programmatic advertising operations.
by Luis Rijo
WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances.
by Luis Rijo
European companies show strong investment momentum despite governance gaps and privacy concerns, according to first comprehensive report published September 18.
by Luis Rijo
Shopify customers criticize complex multi-step process replacing direct email communication, with Plus members paying $2,300 monthly unable to reply to company emails.
by Luis Rijo
Major SEO platforms implement workarounds while smaller providers struggle with operational challenges following September 14 parameter elimination.
by Luis Rijo
New research shows Europeans need 24 minutes to 2+ hours of work to afford Netflix Standard subscriptions, with major disparities across the continent.
by Luis Rijo
Independent ad exchange seeks damages after federal judge found tech giant monopolized advertising markets.
by Luis Rijo
Chrome releases major AI upgrade on September 18 with Gemini integration, automated task assistance, and advanced scam protection across desktop and mobile platforms.
by Luis Rijo