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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9409 Articles
AI   -   Sep 20, 2025 TTD unveils Kokai platform enhancements for faster campaign management
Kokai platform logo showing The Trade Desk's programmatic advertising system with enhanced navigation tools

The Trade Desk introduces simplified navigation, bulk editing tools, and enhanced quality assurance features to address user adoption challenges across programmatic advertising operations.

by Luis Rijo
Video   -   Sep 20, 2025 Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness
Marketing executive questions linear TV ad spend dominance despite streaming's growth trajectory

WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances.

by Luis Rijo
AI   -   Sep 20, 2025 IAB Europe reveals AI widespread across digital advertising with 85% adoption rate
IAB Europe chart shows content generation leads AI marketing use at 80%, followed by reporting and targeting.

European companies show strong investment momentum despite governance gaps and privacy concerns, according to first comprehensive report published September 18.

by Luis Rijo
Retail   -   Sep 20, 2025 Shopify replaces direct email support with five-step process for Plus customers
Shopify AI chat interface showing automated support system that creates customer service loops

Shopify customers criticize complex multi-step process replacing direct email communication, with Plus members paying $2,300 monthly unable to reply to company emails.

by Luis Rijo
Search   -   Sep 19, 2025 SEO industry adapts as Google forces 10x cost increase on tracking platforms
Google logo transformed into menacing robotic entity attacking SEO tracking tools and platforms

Major SEO platforms implement workarounds while smaller providers struggle with operational challenges following September 14 parameter elimination.

by Luis Rijo
Video   -   Sep 19, 2025 Netflix affordability study reveals European wage disparities
European Netflix affordability map shows work time from 24 minutes (Norway) to 3+ hours (Ukraine) needed.

New research shows Europeans need 24 minutes to 2+ hours of work to afford Netflix Standard subscriptions, with major disparities across the continent.

by Luis Rijo
Display   -   Sep 18, 2025 Magnite files antitrust lawsuit against Google following court monopoly ruling
Google logo engulfed in flames symbolizing antitrust legal troubles and monopoly violations

Independent ad exchange seeks damages after federal judge found tech giant monopolized advertising markets.

by Luis Rijo
AI   -   Sep 18, 2025 Chrome integrates Gemini AI with agentic browsing and enhanced security features
Chrome browser showing Gemini AI assistant sidebar with scam protection and page analysis features.

Chrome releases major AI upgrade on September 18 with Gemini integration, automated task assistance, and advanced scam protection across desktop and mobile platforms.

by Luis Rijo
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