Google Ads marks 25 years with shift from manual campaigns to AI automation
Google Ads celebrates its 25th anniversary in October 2025, marking a transformation from pay-per-click pricing to AI-powered automation across search advertising.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Index Exchange introduces dynamic pricing model prioritizing publisher revenue
Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.
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Google reveals AI Max for Search budget requirements in webinar
Campaigns must maintain minimum $50 daily budget and avoid budget limitations before upgrading to AI Max for Search, according to Advanced AI Powered Advertising Webinar.
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Perplexity denies training AI models as Cloudflare documents stealth crawlers
Perplexity denied training models after Reddit's October 22 lawsuit, while Cloudflare documented the company using stealth crawlers to evade protections.
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Lemonlight and AdRoll partner to bridge creative and media workflows
Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.
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Amazon Ads launches unified account for global campaign management
Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow.
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Marketing measurement confidence stalls despite data growth
Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.
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Florida issues criminal subpoenas to Roblox over child safety
Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.
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MRC restricts property-level ad verification from brand safety claims
After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.
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Programmatic advertising in Sweden reaches 5 billion kronor in 2025
Swedish programmatic ad spending hit 4.7 billion kronor in 2024, with online video surpassing banners for the first time and growth expected to continue through 2026.
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Out-of-home delivers higher ROI than digital channels, research shows
OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.
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EU finds TikTok and Meta in breach of Digital Services Act transparency rules
European Commission preliminarily finds TikTok and Meta violated DSA transparency obligations on October 24, 2025, affecting researcher data access and content moderation.
