ChatGPT traffic underperforms Google in e-commerce study
Research analyzing 973 websites finds ChatGPT referrals lag traditional channels in conversion rates despite favorable bounce rates across $20 billion in revenue.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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VIOOH expands London programmatic DOOH with London Lites partnership
Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.
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AWS launches dedicated network for real-time ad bidding workloads
AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.
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Teads launches CTV Performance to track site visits and sales
Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.
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OpenX expands leadership team with five senior executives
OpenX appointed five senior executives on October 23, 2025 to scale its curation platform OpenXSelect across product, marketing and operations.
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LiveRamp enables retail media networks to measure Meta campaign performance
LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.
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One in five ChatGPT conversations show commercial intent
New data reveals 21.6% of AI interactions demonstrate purchase signals while TikTok shopping sessions show distinct behavioral patterns.
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Teads launches deterministic CTV measurement for streaming campaigns
Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.
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Comcast makes traditional TV inventory biddable through programmatic marketplace
Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.
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Prebid clarifies transaction ID policy after industry confusion
Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.
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Meta tests GA4 integration for cross-platform tracking in ads
Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.
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Google Search Console performance data frozen since October 19
Google Search Console performance reports stopped updating October 19 across all profiles. Users report frozen metrics affecting 7-day filters but not 24-hour views.
