Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Raptive Chief Strategy Officer Paul Bannister unveils three-component solution combining encrypted TIDs, bid transparency feeds, and multi-bidding to address publisher privacy concerns while maintaining buyer transparency tools.
by Luis Rijo
The programmatic advertising platform will remove controversial visualization from key sections following months of user resistance and slower-than-expected adoption rates affecting company revenue performance.
by Luis Rijo
Technical glitches in Google Analytics 4 service worker communication and BigQuery export estimations threaten data accuracy for marketing teams relying on precise measurement.
by Luis Rijo
Disney, Universal, and Warner Bros Discovery jointly sue MiniMax, alleging its Hailuo AI service uses copyrighted characters to generate unauthorized content and market itself as "Hollywood studio in your pocket."
by Luis Rijo
Magnite CPO says chip on shoulder never goes away as executives discuss September 9 streamr.ai deal, performance TV thesis, and startup lessons from 18-month journey.
by Luis Rijo
LinkedIn will use user data to train content-generating AI models from November 3, 2025, introducing new privacy controls across multiple regions.
by Luis Rijo
Google launches new store widget allowing merchants to display quality ratings and trust signals directly on their websites to boost sales conversion rates.
by Luis Rijo
Hawk by Azerion and location intelligence platform Adsquare announce global expansion enabling omnichannel data solutions across new territories.
by Luis Rijo