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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9409 Articles
Data   -   Sep 18, 2025 Raptive proposes encrypted transaction IDs to balance programmatic transparency

Raptive Chief Strategy Officer Paul Bannister unveils three-component solution combining encrypted TIDs, bid transparency feeds, and multi-bidding to address publisher privacy concerns while maintaining buyer transparency tools.

by Luis Rijo
Display   -   Sep 18, 2025 The Trade Desk to partially sunset Kokai periodic table interface
Trade Desk's Kokai periodic table interface showing campaign elements in chemical table format. AI generated.

The programmatic advertising platform will remove controversial visualization from key sections following months of user resistance and slower-than-expected adoption rates affecting company revenue performance.

by Luis Rijo
Data   -   Sep 18, 2025 Two critical GA4 and server-side GTM bugs create duplicate events
GA4 server-side GTM duplicate events bug shown in Tag Manager debugging interface with HTTP requests

Technical glitches in Google Analytics 4 service worker communication and BigQuery export estimations threaten data accuracy for marketing teams relying on precise measurement.

by Luis Rijo
AI   -   Sep 18, 2025 Major studios file copyright lawsuit against Chinese AI company
AI-generated copyright symbol over digital landscape illustrates Hollywood studios' legal battle. Image is AI-generated

Disney, Universal, and Warner Bros Discovery jointly sue MiniMax, alleging its Hailuo AI service uses copyrighted characters to generate unauthorized content and market itself as "Hollywood studio in your pocket."

by Luis Rijo
AI   -   Sep 18, 2025 Chip on shoulder drives Magnite's streamr.ai acquisition strategy
Chip on shoulder drives Magnite's streamr.ai acquisition strategy

Magnite CPO says chip on shoulder never goes away as executives discuss September 9 streamr.ai deal, performance TV thesis, and startup lessons from 18-month journey.

by Luis Rijo
AI   -   Sep 18, 2025 LinkedIn expands AI training to include user data starting November 3
LinkedIn notification banner announcing November 3, 2025 AI training policy changes with opt-out options.

LinkedIn will use user data to train content-generating AI models from November 3, 2025, introducing new privacy controls across multiple regions.

by Luis Rijo
Retail   -   Sep 18, 2025 Google launches store widget for merchant websites
Top Quality Store widget displays Google ratings, reviews, shipping, and return policies on merchant websites to boost customer trust and sales.

Google launches new store widget allowing merchants to display quality ratings and trust signals directly on their websites to boost sales conversion rates.

by Luis Rijo
Data   -   Sep 18, 2025 Azerion expands Adsquare partnership across LATAM, Middle East and US markets
Azerion Adsquare partnership logos announcing global omnichannel advertising expansion 2025

Hawk by Azerion and location intelligence platform Adsquare announce global expansion enabling omnichannel data solutions across new territories.

by Luis Rijo
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