Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9411 Articles

DOOH - Sep 14, 2025 DOOH proves effective video mix partner as new study reveals 90% recall rates

DOOH study methodology: 1200 participants tested realistic digital outdoor advertising exposure scenarios

German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.

by Luis Rijo

Data - Sep 14, 2025 IAB Italia releases digital sustainability white paper addressing carbon emissions

Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.

by Luis Rijo

Retail - Sep 14, 2025 German retail body unveils digital instore advertising framework

BVDW retail media white paper on desk with digital screens showing instore ads (AI-generated image)

Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.

by Luis Rijo

AI - Sep 14, 2025 Reddit files lawsuit against Anthropic over unauthorized Claude AI training

Reddit mascot in legal attire faces AI figure in courtroom setting over data scraping lawsuit. AI-generated image.

Reddit sues Anthropic for $1 billion claiming the AI company scraped platform data without permission to train Claude chatbot models, violating user agreements and privacy policies.

by Luis Rijo

Audio - Sep 14, 2025 Spotify launches lossless audio streaming for Premium subscribers

Spotify launches lossless audio streaming globally Sept 2025 with 24-bit FLAC quality. AI generated image.

Spotify introduces lossless audio streaming for Premium users starting September 10, 2025, offering 24-bit/44.1 kHz FLAC quality across 50+ markets with implications for audio advertising.

by Luis Rijo

Data - Sep 14, 2025 TikTok leads data collection surge as AI training reshapes scraping landscape

TikTok jumped to number one among most scraped websites in 2025 as companies collect diverse content for AI training, with video platforms now representing 38% of all scraping activity.

by Luis Rijo

Search - Sep 14, 2025 FTC probes Amazon and Google over search ad pricing disclosures

FTC Consumer Protection Unit investigating advertising disclosure violations. AI-generated image.

The Federal Trade Commission investigates whether tech giants misled advertisers about search advertising terms and pricing practices.

by Luis Rijo

Search - Sep 14, 2025 Google eliminates n=100 SERP parameter forcing cost increases for SEO tools

Google's n=100 parameter elimination forces SEO tools to make 10x more API calls, increasing costs dramatically. (AI-generated image)

The search giant removes bulk search result access, requiring 10 separate requests instead of one for 100 results on September 14, 2025.

by Luis Rijo