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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9411 Articles
Display   -   Sep 14, 2025 Google's app store monopoly faces setback as court denies stay request
Google Play Store logo cracking apart with "MONOPOLY" text, symbolizing antitrust ruling impact. AI-generated.

U.S. Court of Appeals for the Ninth Circuit rejects Google's attempt to delay implementation of permanent injunction from Epic Games antitrust case while preserving compliance timelines for key provisions.

by Luis Rijo
Retail   -   Sep 14, 2025 Klarna solves profitability puzzle through millions in ads business
Klarna mobile app shopping interface showcasing sneaker advertisement and "Shop your way" branding. AI generated.

Klarna Ads business reached $180 million in revenue as the company positions high-margin ads solutions to offset credit losses and drive path to profitability ahead of IPO.

by Luis Rijo
Video   -   Sep 14, 2025 YouTube creators report significant view drops following undisclosed algorithm changes
YouTube algorithm changes impact creators with 40% viewership drops and restricted mode. AI generated.

Data suggests platform implemented major modifications around August 13, impacting desktop traffic patterns while restricting content visibility through AI systems.

by Luis Rijo
Search   -   Sep 14, 2025 Brighton tops UK cities for digital marketers as London falls to eighth
Top 10 UK cities for digital marketers ranking table showing Brighton leads, London 8th.

Brighton emerges as the leading destination for UK digital marketing professionals while London drops significantly due to high living costs, according to comprehensive city analysis.

by Luis Rijo
Video   -   Sep 14, 2025 YouTube makes multi-language audio available to millions of creators
YouTube multi-language audio

Multi-language audio feature expansion enables global reach as YouTube removes technical barriers for content dubbing at scale.

by Luis Rijo
Display   -   Sep 14, 2025 Google launches Asset Studio for advertising creative production
Google launches Asset Studio for advertising creative production

Google announces comprehensive creative platform enabling advertisers to generate and edit media assets directly within Google Ads interface.

by Luis Rijo
Video   -   Sep 14, 2025 Kargo CTV formats achieve 88% longer attention than YouTube ads, study finds

Study reveals premium creative optimization platform's Enhanced Branded Canvas outperforms major streaming platforms across key attention metrics.

by Luis Rijo
Search   -   Sep 14, 2025 Google unveils Journey Aware Bidding to optimize full customer paths
Journey Aware Bidding

Google announces journey aware bidding at Think Week 2025, targeting whole customer journeys beyond final conversions for lead generation campaigns with pilot testing later this year.

by Luis Rijo
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