Pinterest introduces new controls for AI-generated content in feeds
Pinterest launched user controls for generative AI content on October 16, allowing feed customization across beauty, art, fashion and home decor categories.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ads API v22 adds targetless bidding for App campaigns
Google releases API v22 on October 15 with new bidding goals for app campaigns, generative AI asset creation, and expanded automation for Demand Gen campaigns.
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Chrome kills most Privacy Sandbox technologies after adoption fails
Google retires nine Privacy Sandbox APIs following years of development, low uptake, and widespread industry criticism of the cookie replacement initiative.
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Google expands cannabis advertising pilot to government operators in Canada
Google broadened eligibility for its Canadian cannabis pilot on October 15, 2025, allowing government operators alongside licensed producers to advertise.
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Google allows physical goods subscriptions in Shopping ads
Google announced support for physical goods subscriptions in Shopping ads across eight categories. New feed attributes enable recurring sales models.
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DoubleVerify expands Microsoft Advertising measurement and automation tools
DoubleVerify announced expanded measurement capabilities for Microsoft Advertising inventory with new campaign automation tools on October 15, 2025.
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Utiq launches brand measurement tool in Germany
Utiq introduced Deterministic BrandLift in Germany on October 8, 2025, offering precise campaign measurement for budgets starting at 50,000 euros without cookies.
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Amazon begins quarterly tax reporting to Chinese authorities for cross-border sellers
Amazon will report transaction data and revenue to Chinese tax authorities quarterly starting October 31, 2025, marking the end of tax gray zones for Chinese cross-border sellers.
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RTL Deutschland builds dedicated AI infrastructure for Smartclip platform
RTL Technology develops standalone server cluster to support Sidekicks agentic AI platform without external cloud reliance, advancing automation across media workflows.
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California law requires AI to tell you it's AI
California's SB-243, signed October 13, 2025, mandates companion chatbots disclose artificial nature to prevent users believing they're talking to humans.
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Meta pushes spending (5%) on excluded placements for sales and leads campaigns
Meta introduces default option to spend up to 5% of budget on each excluded placement in sales and leads campaigns, activated by default unless advertisers manually opt out.
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YouTube maintains 100,000 subscriber threshold for verification badges
YouTube requires channels to reach 100,000 subscribers before applying for verification badges that distinguish official creators from similar names.
