Criteo partners with DoorDash for multi-year retail media expansion
Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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How Indianapolis residents beat Google's $1 billion data center proposal
Franklin Township community organized for months to oppose Google's 468-acre data center, forcing withdrawal minutes before council vote through grassroots action.
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Irish regulator rules remote access constitutes data transfer
Irish DPC's €530 million TikTok penalty establishes that remote access from third countries qualifies as data transfer under GDPR, setting precedent for digital platforms.
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Mozilla Ads selects Index Exchange as first programmatic partner
Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals.
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Marketing funnel framework maps five stages from awareness to loyalty
Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.
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Topsort partners with Breuninger for luxury retail media in Europe
Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.
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YouTube clarifies Partner Program eligibility metrics for watch hours
YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.
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Samsung refrigerators reveal Silicon Valley's degradation playbook
Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.
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AdSense for Search tightens Referrer Ad Creative requirements
Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.
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DNPA adopts Magnite Access for publisher data infrastructure
Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.
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California mandates volume control for streaming service advertisements
California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.
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Google alters automatic conversion goal settings in API update
Google Ads API changes conversion goal defaults on November 17, preventing unnecessary goals from automatically becoming biddable in campaigns to optimize performance.
