Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
LinkedIn and Ipsos research shows 94% of marketers agree trust building represents most important factor for B2B brand success as influencer collaboration delivers 39 percentage point lift in brand awareness goals compared to traditional marketing approaches.
Google's search team will host its first Chinese-language Search Central Live event in Hong Kong on October 31, 2025, targeting ecommerce businesses expanding into international markets.
E-commerce platform faces mounting criticism as automated systems create customer service loops, preventing access to human assistance despite technical problems requiring specialized intervention.
Digital marketing professionals face new compliance requirements after comprehensive tax expansion takes effect October 1, 2025, targeting services previously exempt from state sales collection.
Facebook advertising benchmarks reveal mixed performance signals as cost per lead climbs to $27.66 while traffic campaigns show stronger efficiency metrics compared to Google alternatives.
Enhanced visibility shows traffic from AI-generated keywords and landing page matching to help advertisers analyze performance across automated campaigns.
