Google releases open source MCP server for Ads API integration
Google Ads API team launched an open-source Model Context Protocol server on October 7, 2025, enabling AI tools to query advertising campaigns.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Wunderkind challenges static marketing journeys with real-time approach
Marketing platform Wunderkind released guide on October 8, 2025 arguing traditional customer journey frameworks miss 77% of intent signals amid fragmented behavior.
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Google expands AI Mode to over 40 countries and territories
Google launched AI Mode in more than 35 new languages and over 40 new countries on October 7, 2025, bringing total availability to over 200 territories with Europe included.
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HouseFresh achieves notable traffic recovery after Google algorithm impacts
HouseFresh reports traffic recovery on October 11, 2025, after losing 95% visibility following Google's September 2023 Helpful Content Update implementation.
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MTV closes music channels across UK and EU after December 31
MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.
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Google Analytics launches Meta and TikTok cost data import integrations
Google Analytics now imports cost data from Meta and TikTok through native integrations announced October 7, 2025, enabling automated cross-platform tracking.
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Google expands Web to App Connect across multiple campaign types
Google announced September 5 expansion of Web to App Connect to YouTube, Hotel, Demand Gen campaigns with unified reporting and measurement features.
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Penske Media files antitrust lawsuit against Google over AI content practices
Penske Media Corporation filed a 101-page federal antitrust lawsuit against Google on September 12, 2025, alleging search monopoly abuse and AI content coercion.
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Meta showcases data clean room results at Australia's measurement conference
Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.
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iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH
Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.
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Google Shopping duplication tactic sparks policy compliance warnings
LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.
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Nielsen and Adelaide integrate attention metrics with reach data
Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.
