Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9414 Articles

Search - Sep 10, 2025 Google expands cryptocurrency advertising to Argentina with September policy

Google allows certified cryptocurrency exchanges and wallets to advertise in Argentina, requiring VASP registry under new September 2025 policy update.

by Luis Rijo

Retail - Sep 10, 2025 Criteo becomes first onsite retail media partner for Google Search Ads 360

Commerce advertising platform Criteo expands retailer demand access through Google's advertising technology in beta launch targeting Americas market.

by Luis Rijo

Video - Sep 10, 2025 LG Ad Solutions releases comprehensive diversity studies revealing CTV viewing patterns

New research from LG Ad Solutions shows diverse audiences prefer free ad-supported streaming over traditional TV, with 94-97% owning connected TV devices.

by Luis Rijo

AI - Sep 10, 2025 Adobe launches AI agents for enterprise customer experience management

AI technology now enables businesses to automate complex marketing processes through Adobe's Experience Platform Agent Orchestrator announced September 10, 2025.

by Luis Rijo

AI - Sep 10, 2025 Google introduces text guidelines for AI-powered advertising campaigns

Google Ads message restrictions interface showing text guidelines for AI Max and Performance Max campaigns (AI generated)

Google Ads debuts text guidelines feature to enhance brand control across Performance Max and AI Max campaigns with term exclusions and natural language restrictions.

by Luis Rijo

Social - Sep 10, 2025 Reddit expands publisher reach with new Pro tools and enhanced link viewing

Reddit introduces publisher-focused tools within Pro platform to help media outlets track content performance across 110M+ daily users while improving article engagement.

by Luis Rijo

Video - Sep 10, 2025 Netflix becomes available in Amazon DSP starting Q4 2025

Vintage TV displaying Amazon Ads and Netflix logos symbolizing their Q4 2025 programmatic partnership (AI generated)

Netflix and Amazon Ads enable advertisers to purchase premium streaming inventory through automated demand-side platform across 11 international markets.

by Luis Rijo

Retail - Sep 10, 2025 PayPal Ads partners with PubMatic to deliver commerce-driven advertising

PayPal Ads and PubMatic unite to provide verified audience insights based on transaction data for high-intent consumer targeting through programmatic platform.

by Luis Rijo