Scope3 aligns emissions model with GMSF v1.2 framework
Scope3 updated its emissions measurement platform to align with GMSF v1.2 on October 1, 2025, offering three framework options for advertisers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Admetrics releases 150-page Black Friday playbook after record 2024 sales
Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.
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September retail spending dips 0.49% as consumers pause before holiday season
Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.
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IAB unveils incrementality framework for commerce media budgets
Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.
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European retail media spending reaches €13.7 billion with 21.1% growth
IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.
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IAB Europe opens public comment on commerce media standards
IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.
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Adobe releases AI agents targeting B2B sales and marketing workflows
Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.
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The Trade Desk CEO unveils OpenAds to combat supply chain manipulation
Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.
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Claude launches file creation for professional documents
Anthropic introduces document generation capabilities for Excel, PowerPoint, Word, and PDF formats across paid subscriptions.
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TTD enables programmatic retail media buying through Koddi partnership
The Trade Desk integrates Koddi's commerce platform for programmatic onsite retail inventory access. Gopuff launches as first partner October 2025.
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Google faces publisher backlash over AI search control limitations
Google executive Robby Stein confronted on publisher controls for AI search features, revealing gaps in opt-out options as content creators demand choice.
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Amazon introduces seller challenge feature for enforcement appeals
Account Health Assurance sellers gain new appeal mechanism with 48-hour response timeframe and structured review process for disputed policy decisions.
