YouTube launches specialized activation partners program
Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google restricts election ads in Chile starting October 2025
Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.
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Google Analytics expands benchmarking to include absolute metrics
Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.
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NIQ launches global data clean room on Snowflake for ad measurement
NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets.
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AudioUK and BBC launch Audiotrain free podcast training platform
AudioUK relaunches Audiotrain on October 2, 2025, in partnership with BBC. The free platform offers 19 webinars covering creative, business, and technical skills.
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Amazon launches one-tap delivery feature for Prime members
Amazon Prime members can now add items to upcoming deliveries with a single tap through a new shopping feature announced October 2, 2025.
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Threads introduces communities feature with custom emojis
Meta's text-based platform rolls out communities across 100+ topics, enabling focused discussions with exclusive Like emojis for member identity.
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Google expands gambling ad policy to three Nigerian states
Google will allow licensed gambling operators in Cross River, Ekiti and Oyo states to advertise starting October 16, 2025, expanding beyond Lagos.
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Mastercard launches commerce media network with $100B market potential
Digital media network leverages transaction data from 160 billion payments to deliver personalized advertising across owned channels and bank outlets worldwide.
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OpenAI functions as a modern empire, not a company, says investigative journalist
Karen Hao argues AI companies operate across political, social, and economic spheres while accumulating resources at imperial scales after 2019 investigation.
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Samsung Ads and Publica extend CTV partnership
Publica by IAS and Samsung Ads renewed their exclusive partnership on September 30, 2025, strengthening connected TV advertising infrastructure across global markets.
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Apple announces Bulgaria euro transition for App Store on January 1
Apple notifies developers of comprehensive pricing and payment changes as Bulgaria adopts euro with fixed conversion rate of 1.95583 BGN = 1 EUR.
