Mastercard launches commerce media network with $100B market potential
Digital media network leverages transaction data from 160 billion payments to deliver personalized advertising across owned channels and bank outlets worldwide.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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OpenAI functions as a modern empire, not a company, says investigative journalist
Karen Hao argues AI companies operate across political, social, and economic spheres while accumulating resources at imperial scales after 2019 investigation.
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Samsung Ads and Publica extend CTV partnership
Publica by IAS and Samsung Ads renewed their exclusive partnership on September 30, 2025, strengthening connected TV advertising infrastructure across global markets.
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Apple announces Bulgaria euro transition for App Store on January 1
Apple notifies developers of comprehensive pricing and payment changes as Bulgaria adopts euro with fixed conversion rate of 1.95583 BGN = 1 EUR.
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Bing Places for Business migrates to Bing.com domain with import tools
Microsoft unveiled redesigned Bing Places for Business on October 3, 2025, moving from bingplaces.com to bing.com/forbusiness with new import features and tools.
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Media.net launches sell-side attribution tool with Claritas
Media.net and Claritas introduce ELEVATE, the first sell-side measurement and optimization solution for programmatic advertising on the open web.
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Gracenote report highlights contextual targeting gap in CTV advertising
Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
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LiveRamp introduces agentic AI tools for marketing automation
LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025.
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WebKit introduces Digital Credentials API for Safari 26
WebKit announces Digital Credentials API support in Safari 26 for iOS, iPadOS, and macOS, enabling websites to request mobile IDs from Apple Wallet and third-party wallets.
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Bezos compares AI investment surge to internet bubble at Italian Tech Week
Amazon founder draws parallels between current AI boom and 2000 dot-com crash while emphasizing technology's societal benefits at Turin event on October 1, 2025.
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Microsoft to test free Xbox Cloud Gaming with ads
Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.
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Gamers owe Lina Khan an apology after Microsoft price hikes
Microsoft's 50% Game Pass price increase vindicates FTC Chair Lina Khan's warnings, proving her right after courts rejected merger challenge in 2023.
