Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9443 Articles

Data - Sep 07, 2025 Singapore government joins global scam signal exchange

GovTech Singapore partners with tech giants Google, Meta, Microsoft in global scam prevention shield (AI)

Singapore becomes first government to join Global Signal Exchange on September 3, 2025, sharing real-time scam intelligence with tech giants amid $23.6B regional losses.

by Luis Rijo

Retail - Sep 07, 2025 Temu pays $2 million in first INFORM Act enforcement case

AI-generated image: FTC vs Temu first INFORM Act enforcement with classical columns and lightning

Federal Trade Commission settles with Chinese marketplace operator Temu for $2 million over violations of consumer reporting requirements under 2023 INFORM Consumers Act.

by Luis Rijo

Data - Sep 07, 2025 German consumer technology market shows strong wearables growth driven by AI integration

Futuristic smartwatch displaying AI health data and holographic interface on wrist against city backdrop

Bitkom's 2024 study reveals wearables are the dominant consumer technology trend, with 2.57 billion euro market value as AI transforms devices into smart assistants.

by Luis Rijo

Video - Sep 07, 2025 Streaming surpasses traditional TV in Germany for first time

German video streaming usage by platform 2024: YouTube leads at 76%, catch-up TV 67%, VOD 58%

Video streaming reached 87% of Germans aged 16+ in September 2024, narrowly exceeding the 86% who watch broadcast television, marking historic shift in media consumption habits.

by Luis Rijo

AI - Sep 07, 2025 New research explains why language models hallucinate

AI hallucination errors threaten marketing data reliability as teams struggle with unreliable outputs

OpenAI researchers publish findings on September 4, 2025, revealing statistical causes behind AI hallucinations and proposing evaluation reforms to reduce overconfident false responses.

by Luis Rijo

AI - Sep 07, 2025 Google product manager signals AI mode will become default search experience

Logan Kilpatrick Google AI Mode soon tweet September 6 2025 default search announcement product manager

AI-powered search feature expected to replace traditional interface after user adoption testing shows positive engagement metrics with conversational query capabilities.

by Luis Rijo

AI - Sep 07, 2025 Salesforce CEO details AI agents handling 50% of company work

AI agents handle 85% of Salesforce customer service as CEO reveals 30-50% workforce automation impact

Marc Benioff reveals AI agents now resolve 85% of customer service inquiries while maintaining human workforce through strategic role transitions.

by Luis Rijo

Data - Sep 07, 2025 Google expands Web to App Connect across YouTube, Performance Max campaigns

Google Ads unified conversion setup page showing web and app measurement configuration with bundled tracking options.

Google Ads announces September 5 expansion of Web to App Connect to YouTube, Hotel, Performance Max and Demand Gen campaigns with unified reporting and tracking features.

by Luis Rijo