Magnite unifies curation and activation within ClearLine platform
Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Lemonlight launches AI commercial service for enterprise brands
Video production company delivers scripted AI-powered commercials in days at 60% lower cost with producer oversight through global network.
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Trade Desk launches OpenAds to counter supply chain manipulation
Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.
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IAB lowers 2025 US ad spend forecast as tariff concerns mount
IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.
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Utiq and Visoon launch consent-based identifiers for TV advertising
Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.
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AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion
Cross-media measurement platform announces benchmarking tools, expanded Amazon Ads coverage, and enhanced report builder alongside international market growth.
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Brand marketing shown to drive up to 6x greater long-term sales impact
New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.
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Gemini replaces Assistant on smart home devices, opens camera program
Gemini for Home launches October 1, replacing Google Assistant on speakers and displays while introducing new AI camera program with Walmart partnership.
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Ziff Davis acquires two companies in third quarter 2025
Ziff Davis completed acquisitions of Semantic Labs and Etrality in Q3 2025, expanding its cybersecurity, martech, and connectivity offerings for customers.
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Smartly names three executives to leadership team
Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.
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AudienceProject launches direct Netflix integration for campaign measurement
AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis.
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Google introduces message asset requirements for ads
Google announced new message asset requirements on September 30, 2025, with enforcement beginning October 30, affecting Search and Performance Max campaigns.
