Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Browser extension GSC Guardian 2.9 introduces bulk CSV import functionality allowing SEO professionals to upload historical annotations and migrate data efficiently within Search Console.
Encrypted messaging provider warns EU's client-side scanning proposal would end private communication if October 14 vote succeeds.
Marketing consultant highlights documentation showing any ad interaction, not just link clicks, can trigger attribution within conversion windows.
Perplexity unveils Comet Plus subscription on October 1, 2025, partnering with CNN, Washington Post, Condé Nast, Fortune and other publishers at $5 monthly.
Perplexity made Comet browser freely available on October 2, 2025, after millions joined waitlists. The browser includes AI assistants and mobile apps.
Fubo announces exclusive U.S. distribution of five UEFA European Qualifiers to FIFA World Cup 2026 as pay-per-view events from October 10-14, 2025.
The Trade Desk partners with DIRECTV to create custom Ventura TV OS version for third-party manufacturers, announced October 1, 2025.
B2B marketers allocated 39% of ad budgets to LinkedIn in second half of 2024 as platform delivers superior return on investment despite longer purchase cycles spanning seven months.
Google updated its Merchant Center product title policy on October 3, 2025, clarifying that only manufacturers can use their own brand name in the short_title attribute for resold products.
Law firms approach brands with claims of up to 30% refunds on Google ad spend since 2016, following the April 2025 court ruling on ad tech monopolization.
YouTube introduces native upload and RSS feed integration for podcasts on October 2, 2025, targeting new creators and established shows with dual monetization strategies.
OpenAI introduces Instant Checkout on September 29, 2025, enabling direct purchases from Etsy and Shopify merchants through ChatGPT using Agentic Commerce Protocol.
