IAS acquired by Novacap for $1.9 billion in all-cash deal
Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Expert calls for structured DMA cooperation to prevent market fragmentation
Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.
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Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%
Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.
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Zales programmatic pause ads drive 276% QR code boost in CTV campaign
Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.
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Tubular Labs restores Instagram Reels view data through Meta API update
Tubular Labs announces return of Instagram Reels view counts September 25, enabling marketers to track platform-verified metrics across 27.5 billion data points.
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Study reveals which business terms confuse UK workers most in 2025
Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.
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Google challenges Digital Markets Act enforcement amid consultation closure
European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.
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Creator economy shifts from digital to in-person experiences, survey shows
Creator economy research reveals 41% of social media users attended influencer events in 2025, with $528.39B market projected by 2030 as brands adopt experiential marketing strategies.
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Meta advertising expert reveals common campaign mistakes killing performance
Digital marketing specialist John Ho shares critical Meta advertising mistakes from audits of startup to enterprise accounts, affecting millions in ad spend.
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Inoreader launches enhanced podcast features with AI-powered transcripts
Inoreader introduces new audio player, instant transcripts, topic extraction, and article generation for podcasts and YouTube videos on September 1, 2025.
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DV360 introduces natural language search functionality
Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries.
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Google makes AI audience personas available to all Display Video 360 users
Google expands access to artificial intelligence-driven audience targeting tool that converts marketing personas into actionable campaign parameters across its programmatic platform.
