Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9446 Articles

Search - Sep 02, 2025 Google research shows ad auction model shift from CPC to user lifetime value

Google Research paper title page showing collaboration with Yale University on ad auction optimization study from May 2024.

Google researchers and Yale academics unveil framework prioritizing long-term user engagement over highest-bidder wins, signaling major changes ahead for advertisers.

by Luis Rijo

AI - Sep 02, 2025 China implements mandatory AI content labeling standards effective September

China's official notice announcing mandatory AI content labeling rules effective September 1, 2025

China becomes first country to require comprehensive labeling of AI-generated content across all platforms and formats starting September 1, 2025.

by Luis Rijo

Retail - Sep 02, 2025 JD.com launches €2.2 billion Media Saturn takeover with September start

JD.com headquarters building representing Chinese e-commerce giant's €2.2 billion CECONOMY takeover bid

JD.com begins acceptance period for CECONOMY acquisition at €4.60 per share, targeting European retail transformation through Chinese supply chain expertise.

by Luis Rijo

Video - Sep 01, 2025 Fubo Sports launches tomorrow with 20+ channels at $55.99 monthly

Disney-controlled Fubo Sports launches with 20+ channels including ESPN, FOX, CBS for $55.99 monthly Sept 2025

Disney-controlled Fubo debuts sports service following settlement that transformed antitrust challenger into acquisition target.

by Luis Rijo

AI - Sep 01, 2025 OpenAI seeks content strategist as SEO faces AI transformation

Digital billboard displaying AI technology overlooks mountain landscape with SEO analytics scattered below

OpenAI's $310,000-$393,000 content strategist position posting contradicts predictions of search optimization's demise as industry adapts to AI platforms.

by Luis Rijo

Retail - Sep 01, 2025 Amazon's critical inventory deadlines for 2025 holiday season

Amazon warehouse worker races against time to meet critical FBA inventory deadlines for 2025 sales

Amazon reveals stricter FBA shipping windows as sellers must meet earlier cut-off dates for Prime Big Deal Days and Black Friday events to maintain Prime eligibility.

by Luis Rijo

Video - Sep 01, 2025 Dentsu explores sale of operations outside Japan

Dentsu headquarters with digital sale metrics floating above futuristic Tokyo skyline at sunset.

Advertising giant hires Mitsubishi UFJ Morgan Stanley and Nomura Securities to assess potential buyers for creative and media units outside Japan, following disappointing financial results and major restructuring efforts.

by Luis Rijo

AI - Sep 01, 2025 AI Overviews now trigger on 17% of German keywords as Reddit climbs rankings

AI analytics showing 17% keyword coverage and Reddit's rise in German rankings

SISTRIX data reveals significant shifts in German search landscape with AI summaries changing user behavior patterns while Reddit reaches new visibility heights.

by Luis Rijo