Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

AI - May 26, 2026 Nobody clapped: Google I/O 2026 drew millions of views, almost no likes

Giant Google G on stage before a silent crowd, symbolizing the muted I/O 2026 reception

Google I/O 2026 became one of the most-watched developer keynotes in the company's history and, at the same time, one of the least applauded. The gap between those two facts is the story.

by Luis Rijo

AI - May 26, 2026 Google asks appeals court to throw out its entire search monopoly loss

AI figure made of data filaments holds back a giant courthouse gavel in Google's antitrust appeal.

Google told the D.C. Circuit on May 22, 2026 that Judge Mehta misapplied antitrust law in the search monopoly case and asked for full reversal.

by Luis Rijo

Retail - May 26, 2026 Amazon tightens Seller Fulfilled Prime speed rules starting July 6

Amazon delivery truck speeds through a glowing hexagonal grid under a Prime badge sun.

Amazon raises Seller Fulfilled Prime delivery speed thresholds from July 6, 2026, and introduces a zip-code-level delivery promise tool launching in September 2026.

by Luis Rijo

Retail - May 26, 2026 Australia bans baby bottle self-feeding devices over choking deaths risk

Baby bottle self-feeding devices now banned in Australia over choking and suffocation risks

Australia's ACCC today enacted a permanent ban on baby bottle self-feeding devices, citing choking, suffocation and aspiration risks that can kill infants.

by Luis Rijo

Retail - May 25, 2026 Amazon Ads built a $56bn empire - but forgot the shopper

Amazon flywheel towers over ghost shoppers drifting past claimless ads in a vast digital marketplace

A shopper expert argues Amazon Ads has drifted from customer obsession, raising questions about claimless sponsored ads, opaque badges, and ghost brand pages.

by Luis Rijo

AI - May 25, 2026 Google AI Mode ads blend into answers - and a billion users are watching

Google AI Mode showing a sponsored KitchenAid listing between organic coffee maker results.

Google's AI Mode now shows sponsored listings mid-conversation, nearly indistinguishable from organic results, as the surface crosses 1 billion monthly users.

by Luis Rijo

Search - May 25, 2026 Google silently drops pages: a dev studio lost 50% of its search traffic

Google Search Console chart showing 1.88K crawled but not indexed pages rising from Feb to May 2026

Marmelab CEO Francois Zaninotto reports a 50% Google traffic drop in six months as the 'crawled but not indexed' page count rises with no explanation given.

by Luis Rijo

Data - May 25, 2026 AI search, $2.2bn data deals, and a fake AI ad scandal reshape ad industry

Identity data wars: one hand controls the sphere as rivals reach and fail.

Google AI Mode hits 1B users, Publicis buys LiveRamp for $2.2bn, OpenAI upgrades ChatGPT Ads Manager, and the FTC fines Cox Media $880K for fake AI targeting.

by Luis Rijo